20.500.12556/DKUM-62465 Odkrivanje ponarejevalcev blagovnih znamk diplomsko delo visokošolskega strokovnega študija Varnost in policijsko delo Counterfeited trade marks recognition V diplomski nalogi želimo podrobneje raziskati problematiko ponarejanja blagovnih znamk in narediti pregled spoznanj o temi ponarejanja ter ugotoviti razširjenost in druge značilnosti kupovanja ponaredkov. Namen raziskave je bil podrobneje raziskati problematiko samega ponarejanja znanih blagovnih znamk, ugotoviti, katere znamke so objekt najpogostejšega nakupa pri nas, katera starostna skupina pogosteje kupuje ponaredke ter kakšna je razlika v kupovanju ponaredkov med moškimi in ženskami. Poleg tega je bil cilj raziskati motive, zaradi katerih ljudje kupujejo ponaredke ter kriterije za njihov nakup. V raziskavi je sodelovalo 100 udeležencev, od tega je sodelovalo 68 žensk in 32 moških. Večina udeležencev je že kupila ponarejen izdelek; najbolj pogost izdelek zlorabe nakupa so bila očala in oblačila. Na nakup ponaredka vpliva predvsem lažja cenovna dostopnost, ponaredke pa pogosteje nakupujejo ženske in mlajši starostniki. Raziskava je sicer pokazala majhna odstopanja med spoloma in med skupinami posameznikov. Ugotovimo, da je ponarejanje izrazito tudi pri nas, glavna razloga za nakup pa sta predvsem cenovna ugodnost in lažja dostopnost. In this thesis we want to further explore the issue of trademark counterfeiting, review the issue of counterfeiting and determine the prevalence and other characteristics of buying fakes. The purpose of the research was to explore the issue of counterfeiting of well-known brands, determine which brands are most often purchased in Slovenia, which age group is more inclined to buying fakes and what is the difference in buying counterfeits between men and women. We wanted to explore what are the motives that make people want to buy fakes and what are the criteria for identifying these counterfeits. The study included 100 participants, 68 of whom were women and 32 were men. Most of the participants have already purchased a counterfeit product and the most commonly purchased fake products were glasses and clothing. In researching why people decide to buy a counterfeit, we found that one of the main motives is mostly easier affordability. Counterfeits are most commonly purchased by women and the young, although research has shown small deviations between the sexes and between groups of individuals. We have found that counterfeiting is extremely well spread in Slovenia, and the main reason for purchasing counterfeits is still mostly affordability and accessibility to counterfeit products rather than to the originals. blagovne znamke ponarejanje storilci odkrivanje preiskovanje diplomske naloge counterfeit counterfeited brand original true true false B. Kunej] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-08-28 11:58:52 2016-11-14 15:01:04 2022-06-29 03:08:33 2019-07-11 12:56:32 2016 0 [Ljubljana 2016 [Ljubljana 46 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 343.52(043.2) 3238890 URN:SI:UM:DK:BUBU2X07 VS_Kunej_Barbara_2016.pdf VS_Kunej_Barbara_2016.pdf 1 576C396C19B5B2245CAB50CDC6236C1A 358d4003604bc74b32f3675ef708dbf74cf67f1b38feceebd390f0527369ccc9 5c0e250c-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=103137 Fakulteta za varnostne vede 0 0 0