20.500.12556/DKUM-62824 Poslovna etika v trgovskem podjetju AFP d.o.o. na lokaciji Celje Business ethics in commercial company AFP d.o.o. at the location Celje Podjetja, ki želijo biti uspešna na dolgi rok, se morajo zavedati pomena poslovne etike. Ta pa je definirana kot pošten odnos do potrošnikov, dobaviteljev in drugih udeležencev na trgu. Predmet magistrskega dela je etika poslovanja z vidika potrošnika. Zanimalo nas je, kako potrošniki vidijo etično ravnanje prodajalca. Magistrsko delo smo razdelili na dva dela, in sicer na teoretični in empirični del. V teoretičnem delu smo najprej definirali etiko, potem pa natančneje opredelili še poslovno etiko. Opisali smo proces osebne prodaje, v zadnjem poglavju pa smo prikazali etiko v osebni prodaji. Tu smo predstavili Evropski kodeks ravnanja v odnosu do potrošnikov na področju direktne prodaje in opisali varstvo potrošnikov. V empiričnem delu smo na podlagi teoretičnih izhodišč pripravili anketni vprašalnik zaprtega tipa. Ciljna skupina v anketnem vprašalniku so bili potrošniki podjetja AFP, d. o. o., na lokaciji Celje v obdobju od 25. 4. do 8. 5. 2016. Proučevano podjetje AFP, d.o.o., je bilo ustanovljeno leta 1990 in se ponaša s 40 let družinske tradicije podjetništva v tekstilni panogi. Maloprodajna mreža vključuje 12 lastnih prodajnih enot po Sloveniji, med katerimi je tudi proučevana poslovalnica v Celju. Companies, which want to be successful in the long term, need to be aware of the importance of business ethics. This is defined as a fair attitude towards consumers, suppliers and other participants on the market. The subject of the thesis is business ethics from the perspective of the customer. We wanted to know, how customers see the ethical behavior of the sales clerk. The Master’s thesis is divided into two parts, into the theoretical and empirical part. In the theoretical part, we first defined ethics and then thoroughly defined business ethics. We described the process of personal sales and in the final chapter presented ethics in personal sales. Here we presented the European Code of Conduct towards consumers and direct sellers and described consumer protection. Based on theoretical findings, the empirical part includes a closed type questionnaire. The target group in the questionnaire were consumers of the company AFP, d.o.o., in Celje between April 25th and May 8th 2016. The discussed company was established in 1990 and has a 40-year long family business tradition in the textile industry. The retail network includes 12 own sales units across Slovenia, among which is also the discussed branch in Celje. poslovna etika osebna prodaja prodajno osebje kupec potrošnik varstvo potrošnikov etični kodeks business ethics personal sales sales clerks buyer customer customer protection ethical code true true false [M. Lazarevič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2016-09-01 09:22:46 2016-11-16 12:47:18 2022-06-30 03:07:44 2019-07-11 13:07:41 2016 0 Celje 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 512801085 URN:SI:UM:DK:HUVVLRSH MAG_Lazarevic_Mirjana_2016.pdf MAG_Lazarevic_Mirjana_2016.pdf 1 3578408EE661E10893FC4AF6AC9A7619 b89864eadc1bc66ef31367052fa0f7449c483adb32210920c560cdca3cc23fef 3c5f2f5a-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=101519 Fakulteta za logistiko 0 0 0