20.500.12556/DKUM-63055 IZDELAVA POSLOVNEGA MODELA, SPLETNE STRANI IN NAČRTA PROMOCIJE ZA NOVO PODJETJE DESIGNING BUSINESS MODEL, WEBSITE AND PROMOTION PLAN FOR NEW COMPANY Ustanovitev novega podjetja ni zapleten proces, se je pa potrebno nanj dobro pripraviti. V magistrski nalogi obravnavamo problem razvoja storitve nudenja inštrukcij angleščine in matematike preko spleta. V ta namen smo razvili storitev, spletno stran z učnimi vsebinami in poslovni model. Glavni pristop v raziskovanju je bila strategija načrtovanja in razvoja (design science research, ang). Rezultat te strategije je vedno nek artefakt, izdelek, v našem primeru sta to poslovni model in spletna stran. Poslovni model smo razvili z orodjem kanvas poslovnega modela (business model canvas, ang), s katerim na eni strani papirja prikažemo devet ključnih elementov poslovnega modela: segmente strank, odnose s strankami, poti, ponudbo vrednosti, ključne partnerje, ključne vire, ključne aktivnosti, tokove prihodkov in strukturo stroškov. Pripravili smo tudi načrt promocije na družbenem omrežju Facebook za naslednjih šest mesecev. Določili smo ciljno skupino, proračun in umestitev ter razpored prikazovanja oglasov. Za najobsežnejši del izdelave magistrske naloge se je izkazala izdelava spletne strani. Najprej smo zakupili domeno in gostovanje za eno leto. Spletno stran smo razvili s sistemom za upravljanje vsebin WordPress in namestili različne vtičnike, ki razširjajo njeno funkcionalnost. Učencem smo želeli ponuditi brezplačne kakovostne naloge, saj je kakovostnih spletnih vaj za učenje matematike in angleščine v slovenščini malo ali pa so plačljive. Priprava avtorskih nalog iz angleščine in matematike se je izkazala za zamuden proces, interaktivne kvize iz posameznih snovi pa smo uspešno namestili na spletno stran. The establishment of the new company is not a complicated process, but it is necessary to prepare it well. In this master thesis we describe the problem of development of English and mathematics web instructions services. For this purpose, we have developed a service, a webpage with educational content and a business model. The main approach in researching was design science research. The result of this strategy is always some artifact, the product, in our case these artifacts are a business model and a website. We have developed our business model with a tool called business model canvas. With this tool you present nine key elements of every business model on only one side of the paper. These elements are: key partnerships, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structure and revenue streams. We also prepared a promotion plan for our company on the Facebook social network for the next six months. We determined the target audience, budget, placements and schedule of showing advertisements. The most extensive part of creating this master thesis was web page design. First we registered a domain name and purchased web hosting for one year. Site was developed with WordPress content management system and we installed various plug-ins that extend its functionality. We wanted to offer free quality exercises to pupils and students, because there are not many quality online exercises for learning mathematics and English in Slovenian language or they are often not free of charge. Preparation of exercises for English lessons and mathematics was a time consuming process. We successfully installed interactive quizzes on the web site. načrtovanje in razvoj poslovni model načrt promocije izdelava spletne strani interaktivne naloge design science research business model promotion plan web page design interactive exercises true true false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2016-09-05 19:13:24 2016-10-05 17:36:46 2022-07-01 03:08:20 2019-07-11 13:15:16 2016 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7725331 URN:SI:UM:DK:DPREGOB6 MAG_Potocnik_Eva_2016.pdf MAG_Potocnik_Eva_2016.pdf 1 C60EA590E64F3513ADDAE2873118B917 93f1ea754bf01b7f181fe58790a4489aebf1461df21d93891de76471b04331f3 4c2b009c-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=102308 Fakulteta za organizacijske vede 0 0 0