20.500.12556/DKUM-63120 ANALIZA UPORABE MODELA FINANCIRANJA S CROWDFUNDING USAGE ANALYSIS OF THE CROWDFUNDING FINANCING MODEL Vsak podjetnik se na začetku poti sreča z izbiro financiranja. Virov je danes več kot kadarkoli prej, vendar ima vsak izmed njih prednosti in slabosti. Temelj naloge je podjetništvo in financiranje podjema, saj med zadnjega spada tudi crowdfunding. Crowdfunding je pridobil na priljubljenosti v zadnjih letih s pomočjo tehnologije ter odprl trg za inovativne produkte in storitve ter razširil kulturo inoviranja. Ugotovili smo, da je crowdfunding že široko uporabljan vir financiranja. Vendar vsi pri posluževanju crowdfundinga niso uspešni. Analizirali smo dve uspešni in dve neuspešni crowdfunding kampanji, jih primerjali ter zapisali ključne razlike. Every entrepreneur has to make a choice about his funding at the beginning of his path. Theres more to choose from then ever before, but each of them has its pros and cons. The base of our task is entrepreneurship and venture financing, and the latter includes crowdfunding. Crowdfunding gained its popularity with the help of technology and opened up a market for innovative products and services, while spreading the innovative culture. We found out that crowdfunding is already widely adopted as a source of financing. But not everybody uses it successfully. We analysed two successful and two unsuccessful campaigns, compared them and wrote down the key differences. podjetništvo financiranje podjem crowdfunding inoviranje entrepreneurship financing venture crowdfunding innovation true true false [Ž. Moškotevc] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2016-09-06 14:57:19 2016-11-28 11:15:10 2022-07-01 03:09:02 2019-07-11 10:32:25 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.14/.17 12619548 URN:SI:UM:DK:278IGTHU UN_Moskotevc_Zan_2016.pdf UN_Moskotevc_Zan_2016.pdf 1 805E9F9AF3FDDBFDF2217C124FEE89CB 89700f761dcf60ce50d35ab4b1be2ffc3555fa1c474ffd2f319f1af1359eb7ec 7ed3c06e-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=104788 Ekonomsko-poslovna fakulteta 0 0 0