20.500.12556/DKUM-63121 POMEN IN VLOGA VIZUALNE PODOBE EMBALAŽE V PROCESU IZBIRE IZDELKA PRI OTROCIH; PRIMER EMBALAŽE KOSMIČEV ZA ZAJTRK THE MEANING AND ROLE OF VISUAL IMAGES IN THE PROCESS OF PRODUCT PACKAGING SELECTION FOR CHILDREN; AN EXAMPLE OF BREAKFAST FLAKES PACKAGING V diplomski nalogi smo podrobneje opisali embalažo, katere so njene funkcije, njen pomen in pomen grafičnega oblikovanja embalaže, predvsem pri otrocih. V nadaljevanju smo natančneje opisali glavne elemente grafičnega oblikovanja in predvsem njihov pomen za grafično oblikovanje embalaže za otroke. V raziskovalnem delu pa smo ugotavljali, kaj z grafičnega vidika najbolj privlači otroke na embalažah za kosmiče za zajtrk. Ugotovili smo, da si otroci najbolj zapomnijo skodelico s kosmiči in glavne like na embalaži, ki jih v povprečju predstavljajo živali, ki so pri otrocih na splošno priljubljene. Pomembno vlogo pa imajo tudi barve, ki morajo v prvi vrsti pritegniti otrokovo pozornost. In this thesis we described in details packaging, what are its functions, its significance and the importance of graphic design packaging, especially in packaging for children. In the following sections we describe in details the main elements of graphic design and especially their importance in designing children’s packaging. In research part we studied what from a graphic point of view, is the most attracted to children on packaging for breakfast flakes. We discovered that for children the most memorable figure is a cup of cereal and main character, which is in the most cases an animal, which is very likeable for them. Colours also have the important role, which is, that they need to attract children’s attention. grafično oblikovanje embalaža otroci graphic design packaging children true true false A. Štabej Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-09-06 15:27:18 2017-01-20 08:47:42 2022-07-01 03:09:03 2019-07-11 13:17:19 2016 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 655.26:766(043.2) 20165654 URN:SI:UM:DK:OMBQFYDZ UN_Stabej_Alja_2016.pdf UN_Stabej_Alja_2016.pdf 1 CAF0E9800DEA75DD5FFB0A50AF036A96 deb59c26f2d4e779967bacb145a7f2705f7c8b29d0c9452fa3535e581d368842 5049fa0a-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=102531 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0