20.500.12556/DKUM-63132 Vpliv implementacije CRM rešitve v podjetju Lina Design d.o.o. Impact of implementing CRM solution in a company Lina Design d.o.o. Mlada podjetja, ki začenjajo svojo zgodbo, se srečujejo z mnogo preprekami na svoji poti do uspeha. Ta pot velikokrat ni lahka in zahteva veliko predanosti, truda in volje. Celo za tiste, ki jim na današnjem konkurenčnem trgu uspe, ni nujno, da se na njem tudi obdržijo. Pomembno je, da podjetje uspeh podpre s primerno tehnologijo, ki omogoča lažje in učinkovitejše poslovanje v 21. stoletju. Eno izmed teh orodji je programska oprema CRM podjetja Salesforce, ki omogoča celovito poslovanje s strankami in 360-stopinjski pogled nanje. To je program številka ena za upravljanje odnosov s strankami za mala in srednje velika podjetja, ki ponuja storitve v oblaku. V diplomski nalogi si bomo na primeru referenčnega podjetja podrobneje ogledali zahteve mladega podjetja po novih CRM-rešitvah ter spremljali njegovo poslovanje pred implementacijo programske opreme CRM, vmes in po njej. Predstavljeni bodo postopni koraki implementacije CRM-rešitve in modifikacije, ki smo jih uvedli v program za potrebe podjetja. Ob koncu implementacije pa bomo z analizo poslovanja še ovrednotili učinke nakupa licence programske opreme CRM v podjetju LINA Design d.o.o. Young companies that are starting their story are faced with many obstacles in their path to success. This way is not often easy and requires a lot of dedication, effort and will. Even for those who succeed in today's competitive market is not necessary that they will remain. It is important to support the success of a company with appropriate technology, which offers easier and more efficient operation in the 21st century. One of these tools is a CRM software company "Salesforce", which provides a comprehensive customer relationship management and a 360 degree view of the customer. This program is number one customer relationship management program for small and medium-sized companies, offering services in the cloud. In this thesis we will take a closer look at company requirements for new CRM solution and monitor its operations before, between and after the implementation of CRM software in a given company. It features the progressive steps of the implementation of CRM solutions and modifications in the program that we introduced to meet the needs of the company. At the very end of the implementation, we will run a business analysis and evaluate the effects of the purchased CRM software license on the company LINA Design d.o.o. CRM mala podjetja mikropodjetja CRM v oblaku ERP CRM small companies micro companies CRM in the cloud ERP true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-09-06 17:16:40 2016-10-10 11:34:29 2022-07-01 03:09:06 2019-07-11 13:17:46 2016 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7759123 URN:SI:UM:DK:XHQRBMRN UN_Pangersic_Simon_2016.pdf UN_Pangersic_Simon_2016.pdf 1 36731ADB13238CDC2CEF1D8590A17B3F 6f5db34fc88481e2b185e3e5fd38a8855351859efe5503f4bc73fc6eb54d8580 708b621b-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=104136 Fakulteta za organizacijske vede 0 0 0