20.500.12556/DKUM-63206 ANALIZA MOŽNOSTI SAMOPROMOCIJE PREKO DRUŽBENEGA OMREŽJA FACEBOOK ANALYSIS OF SELF PROMOTION TROUGH FACEBOOK SOCIAL NETWORK V diplomskem delu je opravljena analiza možnosti samopromocije preko družbenega omrežja Facebook. Facebook predstavlja sodoben način komunikacije, kar lahko dobro uporabimo za lastno promocijo, predvsem v poslovnem smislu. S spletnim anketnim vprašalnikom smo raziskali, če se dijaki in študentje sploh in koliko promovirajo, gradijo svojo prepoznavnost in identiteto pri podjetjih. Glede na rezultate smo podali tudi razna priporočila, ki bi jim bila v pomoč v prihodnje. Nasveti bi pomagali pri morebitnem iskanju zaposlitve oziroma poslovnem sodelovanju. V empiričnem delu diplomske naloge smo raziskali, na kakšen način uporabniki največjega družbenega omrežja Facebook predstavljajo sebe, kakšno je varovanje osebnih podatkov in morebitne želje po samopromociji. Z dobljenimi rezultati želimo predvsem spodbuditi vse dijake in študente, da bi se še več promovirali, saj bi s tem lahko pridobili nove priložnosti v poslovnem svetu, hkrati pa jim podati usmeritve in predloge, kako biti pri tem čim bolj učinkoviti. In the diploma thesis is carried out an analysis of the possibilities of self-promotion via social network Facebook. Facebook represents a modern way of communication, which can be well used for self-promotion, especially in a business sense. With the use of the online questionnaire we investigated if the students at all promote themselves and how much, if they build their recognisability and identity in companies. According to the results, we also made various recommendations, which could be helpful for them in the future. Tips could also help in the event of a job search or business cooperation. In the empirical part of the thesis we studied how users of the largest social network Facebook present themselves, how is arranged the protection of personal data and possible desires for self-promotion. With the results obtained we mostly want to encourage all students to promote themselves even more, as with this they would be able to gain new opportunities in the business world, at the same time we wanted to give them directions and suggestions on how to be the most efficient in doing so. Internet splet spletna družbena omrežja oglaševanje vedenje uporabnikov. Internet web web social networks advertising user behavior. true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-09-07 14:27:44 2016-10-10 09:14:05 2022-07-01 03:09:28 2019-07-11 13:20:12 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7755027 URN:SI:UM:DK:CHBIJRMY UN_Bucinel_Nina_2016.pdf UN_Bucinel_Nina_2016.pdf 1 D298F0B1787116608295C54E0D7014A1 fb7d2f7bb4e1c725d9047f0c650e0d8096a80ab2672252160d66a8535dd4b85e 5630d255-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=102785 Fakulteta za organizacijske vede 0 0 0