20.500.12556/DKUM-63238 Projekt razvoja izdelka inteligentnega pohištva z raziskavo marketinškega spleta izdelka Project innovation product of intelligent furniture with product marketing mix research K inovacijam stremi vsak posameznik in vsako podjetje. Prinašajo ključno prednost na neizprosnem novodobnem trgu. Inovativnost lahko spodbujamo na različne načine. Na primeru razvoja intuitivne postelje lahko vidimo preizkušene metode, s katerimi lahko pridemo do željenih inovacij. V diplomskem delu bomo predstavili potek inovacijskega projekta »Product innovation project«, rezultate naše skupine in raziskavo marketinškega spleta izdelka, ki pa je nerazdružljivo povezana s smernicami sodobnega marketinga. Innovations are desired by every individual and enterprise. They bring advantage on hard new market. Innovation can be triggered by different means. In case of intuitive bed, we can see well known methods, which can get us to desired innovations. In this diploma, we will get through process of innovation project Product Innovation Project, results that ours team achieved and research of product marketing mix, which is a must according to directions of present marketing. razvoj izdelka metode generiranja idej aditivne tehnologije marketinški splet cena izdelek distribucija marketinško komuniciranje prototipiranje product development idea generation methods additive layered manufacturing marketing mix price product place promotion prototyping true true false [V. Glinšek] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-09-07 20:23:49 2018-09-27 13:46:46 2022-07-01 03:09:38 2019-07-11 13:21:21 2018 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.512.2:339.13(043.2) 22180118 URN:SI:UM:DK:F0ZYZ5E6 UN_Glinsek_Vid_2018.pdf UN_Glinsek_Vid_2018.pdf 1 90AFF157CFFA7ED089813350A64342B6 a33a232cc17bb77aadaac172b73ff21ff57630703b6b178216905c4d207023bc 68d716b7-7c10-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=130397 Fakulteta za strojništvo 0 0 0