20.500.12556/DKUM-63266 IZOBRAŽEVANJE PRODAJALCEV OSEBNIH VOZIL V PODJETJU X EDUCATION OF CAR SALESMANS IN COMPANY X V sodobnih tehnoloških časih se povečuje zavedanje relevantnosti nenehnega usposabljanja in izobraževanja kadrov, saj le tako ostanemo v prednosti pred konkurenco ter posledično pridobimo več potencialnih strank. Zavedamo se, da so naši zaposleni že pridobili neko formalno izobrazbo, ki pa je le osnova za delovanje na določenem področju. Pomembno je, da znanje svojih zaposlenih stalno nadgrajujemo, razvijamo in osvežujemo, saj se okolje spreminja zelo hitro in naše znanje hitro zastara. Potreba po izobraževanju pa se izraziteje pokaže na delovnih mestih, ki so povezana s tehnologijo ter prodajo le-te, saj morajo imeti najnovejše znanje, da se proces prodaje lahko izvede. V prvem, teoretičnem delu, bomo predstavili pojem izobraževanje, saj je to konstanten in planiran proces, ki posamezniku pomaga, da pridobiva nova znanja, veščine in navade, zaradi katerih se lažje vklopi v svoje okolje. Posamezniku pomaga odkrivati nova razumevanja ter pridobivati informacije, ki pripomorejo k boljšemu razumevanju sveta oziroma družbenega okolja, ki ga obdaja. Dotaknili se bomo tudi vseživljenjskega izobraževanja ter andragogike, ki sta pomembna iz vidika razumevanja izobraževanja starejšega posameznika, saj so starejši posamezniki tisti, ki se vključujejo v delovne procese. V praktičnem delu bomo postavili štiri hipoteze, ki jih bomo potrdili ali ovrgli glede na rezultate, pridobljene preko anketnih vprašalnikov. Ugotavljali bomo razlike med želenim in dejanskim znanjem, povezave med dobo zaposlitve in številom izobraževanj, postavili modele, ki bi lahko pripomogli k boljšemu sistemu izobraževanja ter se dotaknili pomoči 'coachinga' v tem primeru. Raziskava je bila izvedena v manjšem podjetju, ki se uspešno ukvarja s prodajo osebnih vozil. V podjetju X se zavedajo pomembnosti nenehnega procesa izobraževanja, s čimer svojim zaposlenim omogočajo pridobivanje novih znanj, skladno z novostmi v prodajnem programu ter se s tem, ko vlagajo v zaposlene, trudijo biti dober delodajalec. Zavedajo se, da je prodajno osebje ključnega pomena, saj so potrošnje zelo pomemben stik s svetom, v katerem se je potrebno boriti za svoj obstoj. Rezultati bodo pokazali, ali je stopnja pripravljenosti za izobraževanje v obratnem sorazmerju s številom let zaposlitve, kot trdimo v hipotezi. Prav tako pa bomo raziskali, ali so v prvih letih svoje zaposlitve deležni več izobraževanj kot v kasnejših. Dotaknili pa smo se tudi razlik v prodaji, ki se porajajo med ženskimi in moškimi prodajalci. In our day and age the importance of ongoing staff education and training is becoming more and more apparent, as it gives us an advantage over our competitors. We need to be aware of the education our employees have already received, while also constantly upgrading and refreshing their knowledge, as it can quickly diminish. This need is clearly indicated in fields dealing with the development and distribution of technology, since they need the latest knowledge for the distribution to be possible in the first place. In the first, theoretical part, we will be presenting the idea of education as a constant and planned process that helps an individual acquire new knowledge, skills and habits, which enable him to fit into his environment. Education helps the individual to better understand his environment and the social structure that surrounds it. We will also be touching upon lifelong education and the education of adults, which is important, because it’s mostly adults that are joining the workforce. In the practical part we will establish four hypotheses which we will confirm or deny, based on the results gained from questionaries. We will be examining the differences between wanted and actual knowledge, the connections between duration of employment and amount of education received and establish a model that will assist with better system of education and coaching. The study was conducted in a small car dealership. At Company X they are aware of the importance of a continuous, uninterrupted education process. They provide their employees with access to new skills that are in line with their sales programme. They also strive to maintain a good reputation by investing in their staff, while also realising that salesmen are crucial, because they represent the connection with the world of the consumer, in which you need to fight for your existence. The results will show that the willingness for further education is inversely proportional with the duration of employment. We will see if the results also show that new employees receive more training and education than older employees. We will also be examining the differences in sales that appear between male and female salesmen. izobraževanje prodaja vseživljenjsko izobraževanje izobraževanje odraslih zaposleni learning sales lifelong learning education of adults employees true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-09-08 09:15:05 2016-10-06 09:57:51 2022-07-01 03:09:47 2019-07-11 13:22:17 2016 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7732755 URN:SI:UM:DK:DUUN6OVO UN_Minov_Nina_2016.pdf UN_Minov_Nina_2016.pdf 1 F72E7AD3778473940416B6571206A51D 4bee449094ac3ecd042b4d4d9c525f16dc578607901e23564dc14c985ba5b3c8 5cb0ce9e-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=103166 Fakulteta za organizacijske vede 0 0 0