20.500.12556/DKUM-63393 RAZISKAVA TRGA KUPCEV V PODJETJU RE-EKO D.O.O. CUSTOMER MARKET RESEARCH AT RE-EKO D.O.O. V današnjem času se pogosto srečujemo s problemom predstavitve podjetja ter pridobivanjem kupcev. V podjetju RE-EKO, d. o. o. so naleteli na specifičen problem, ki si ga niso znali razlagati. Dogaja se namreč, da sistem oglaševanja kot tak deluje zadostno, saj prinaša stranke oz. bolje rečeno povpraševanja. Problem nastane pri obdelavi podatkov in željah kupcev ter na koncu pri izdelavi ponudbe. Diplomska naloga poleg teoretičnega dela vsebuje tudi praktični del z raziskavo trga ter njeno analizo. Z analizo dobljenih rezultatov bomo poizkušali dobiti odgovore na vprašanja, kot so: zakaj so se potencialni kupci odločili za ponudbo podjetja, kako so zadovoljni s ponudbo in zakaj se za naročilo niso odločili. Zanima nas tržno razmišljanje potencialnih kupcev in njihova odločitev oz. neodločitev za nakup oz. izbiro storitev podjetja. Namen diplomske naloge je tudi poiskati nove načine predstavitve podjetja in prilagoditi ponudbe ter storitve potencialnim kupcem. Nowadays, we are often faced with the problem of presenting companies and attracting customers. In company RE-EKO ltd we encountered a specific problem that we did not know how to interpret. It happens that the advertising system as such is functioning adequately, because it brings customers or rather demand. The problem arises in processing the data and preferences of customers, and at the end of preparation of the offer. The thesis addition to the theoretical part also contains practical part of market research and its analysis. By analyzing the results obtained, we will try to get answers to questions such as: why the potential buyers decide to send inquiry to the company, how they are satisfied with the offer and why they don’t decide for an order. We are interested in thinking of the market of potential customers and their decision or non-decision to buy or select services of company. The aim of the thesis is to find new ways of presenting company and adapt offers and services to potential customers. raziskava trga pristop k predstavitvi izdelka način kontaktiranja kupcev izboljšanje ponudbe market research approach to the presentation of the product the method of contacting customers offer improvements true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-09-09 16:26:16 2016-10-10 08:54:37 2022-07-02 03:07:08 2019-07-11 13:26:30 2016 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7754515 URN:SI:UM:DK:QNXBWS1L UN_Sedej_Gregor_2016.pdf UN_Sedej_Gregor_2016.pdf 1 EC7868DA83130E0DD7383524CFEDCBF1 b7a3e4ae7cb97c5c3f3f7bf4e175aa2e636ae0cb6f1fc9f3cf79c6997a1af16a 62b02c21-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=103457 Fakulteta za organizacijske vede 0 0 0