20.500.12556/DKUM-63746 SLOVENSKO VINOGRADNIŠTVO IN POSPEŠEVANJE IZVOZA VIN WINE GROWING IN SLOVENIA AND THE PROMOTION OF WINE EXPORTS Slovenija sodi med države z večtisočletno tradicijo, saj ima vinograde več kot tretjina vseh kmetij v Sloveniji. Količine pridelanega vina se spreminjajo iz leta v leto, uradne evidence o proizvodnji pa niso popolne. Glavni razlog za velik del neregistrirane pridelave vina je v razdrobljenosti pridelave, ki je najbolj razdrobljena v Halozah in Prekmurju. Vinogradi v Sloveniji imajo strmo lego, omogočajo ekonomski razvoj in nudijo delovna mesta. Ravno zaradi tega ima Slovenija odlične pogoje za pridelavo kakovostnih vin. Kljub ugodni legi, idealnemu podnebju in tradiciji Slovenija v svetu ni znana kot vinorodna dežela. Slovenija ostaja neto uvoznica vina. Ključni dejavniki, ki vplivajo na uspešnost pospeševanja izvoza slovenskih vin, so medsebojno povezovanje vinogradnikov, raziskava potencialnih trgov in večja promocija Slovenije kot vinorodne dežele. V Sloveniji se večina kupcev vin, ki kupujejo v supermarketih, o nakupu odloči šele po videni ponudbi. Le malo je takšnih, ki že vnaprej vedo, kaj bodo kupili. Odločeni svoje odločitve redko spremenijo, pri ostalih pa na nakup vplivajo sorta, območje in v veliki meri etiketa. Iz tega lahko povzamemo, da ni pomembna le pridelava, temveč v veliki meri tudi način, kako in komu vino prodati. Slovenia is amongst the countries with few thousand years long tradition; more than third of all farms in Slovenia has vineyards. The quantities of wine vary from year to year; the official registration of quantity remains imperfect. Main reason for unregistered wine production is in the fragmentation of production; the most fragmented production is in regions Haloze and Prekmurje. Vineyards in Slovenia are on steep slopes, they enable economic growth and offer many work places. Slovenia has excellent conditions for production of quality wines. Despite good conditions for vineyards, perfect climate, and the traditions, Slovenia is not known as wine-growing country. Slovenia remains a net importer of wine. The key factors, which enable the export promotion, are interconnections of Slovenian winegrowers, the researches of potential markets, and promotion of Slovenia as wine-growing country. In Slovenia, most buyers buy wine in supermarkets after they had seen the offer. Only few of them know what to buy in advance; those rarely change their opinion. The most important reasons to buy a wine are variety of wine, region, and label. To sum up, the wine production is not the only important factor of wine selling; it is also important how and to whom the wine is sold. vino vinogradništvo potrošnja vina izvoz vina. wine viticulture consumption of wine wine exports. true true false [K. Vrbnjak] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2016-09-15 13:02:07 2016-11-21 09:21:13 2022-07-03 03:06:45 2019-07-11 12:03:23 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.5 12599836 URN:SI:UM:DK:F2ERHJOC UN_Vrbnjak_Kaja_2016.pdf UN_Vrbnjak_Kaja_2016.pdf 1 E71E41815F3C1332198A3B30379FD13C 9cc09585442e7b6629fb3ad7d19607d0b3777dd922d2269c30479587a4a42933 843406df-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=105007 Ekonomsko-poslovna fakulteta 0 0 0