20.500.12556/DKUM-64148 RAZVOJ NOVE STORITVE NA TRGU: »DOM IN NEGA« THE DEVELOPMENT OF NEW SERVICES ON THE MARKET: »HOME AND CARE« V diplomskem delu smo predstavili problem odhajanja ljudi v domove starejših, ker menimo, da si starostniki v večini želijo svoje življenje preživeti na svojem domu, kar je bila tudi naša predpostavka za našo nalogo. Z analizo trga smo želeli preveriti, ali podana predpostavka drži. Za raziskavo trga smo kot raziskovalno orodje uporabili anketni vprašalnik. Pridobljene podatke smo tudi grafično predstavili. Ob tem smo anketirancem predstavili drugo, za njih bolj sočutno in ugodnejšo alternativo: ostati na svojem domu in koristiti našo novo storitev na trgu, ki se imenuje "Dom in nega". Ta storitev bi jim bila v celoti nudena na njihovem domu in v njegovi okolici, odvisno od njihovih osebnih potreb, vključevala pa bi poleg varstva, nege in oskrbe, tudi razne terapije, telovadbo, gospodinjska in hišna opravila, razne prevoze, ipd. Pomembno je poudariti, da podobne storitve, ki nudijo pomoč na domu starejšim, na trgu že obstajajo, vendar želimo, da se z razvojem naše alternative ustvari univerzalna rešitev obstoječe problematike. To pomeni, da bi si takšno pomoč na domu lahko privoščili vsi starostniki, ki jo potrebujejo, zato si želimo, da bi država bila pripravljena delno financirati našo storitev v obliki subvencije, kot je dodatek za pomoč in postrežbo in tako finančno razbremeniti starejši del populacije. Opravljena analiza trga je našo hipotezo potrdila in nam pokazala, da so starostniki zainteresirani za našo novo storitev in bi jo, če bi bila na voljo, tudi koristili. ABSTRACT The thesis addresses the issue of people joining homes for the elderly. It is based on our opinion and our hypothesis that majority of older people want to spend the rest of their lives in their own home. By analysing the market we wanted to verify if this hypothesis can be confirmed. Our research tool was based on a survey while the gathered data were also presented with a graph. People participating in the survey were presented with a more compassionate and favourable alternative: to stay at home and benefit from our new service on the market, called »Home and Care«. Depending on their personal needs, this service would be provided entirely in their home and in its surroundings, and would, in addition to the protection and care, involve various therapies, physical exercise, household chores, different transportation services, etc. It should also be noted, that similar services offering home assistance for the elderly already exist on the market. However, the goal of our alternative is to develop a universal solution for the existing problem. This kind of help at home could thus be afforded by all elderly people, who need it. For this purpose we would like the state to cover partially our service in the form of a subsidy, such as assistance and attendance allowance. This way, elderly people would be relieved from a financial burden.The conducted survey of the market confirmed our hypothesis and showed that elderly are interested in our new service and would make use of it if it was available. STAROSTNIKI DOM NEGA SKRB POMOČ ELDERLY HOME CARE CARE ASSISTANCE true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-09-22 21:50:58 2016-10-06 16:25:53 2022-07-04 03:07:08 2019-07-11 13:51:51 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7738131 URN:SI:UM:DK:OU9ETKGG VS_Metulj_Anja_2016.pdf VS_Metulj_Anja_2016.pdf 1 FB6B9104272BD82FB4557095EDBC6864 7880159a4b6f86ea6547a1d864b3a3e12d1d1dbe1227e615ef8f472071a35cb7 aac1797b-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=106535 Fakulteta za organizacijske vede 0 0 0