20.500.12556/DKUM-64150 ANALIZA UGLEDA PODJETJA PETROL, D.D. REPUTATION ANALYSIS OF PETROL, D.D. V teoretičnem delu diplomskega seminarja sem najprej definiral pojme identiteta, podoba in ugled ter opisal razmerje med njimi. V nadaljevanju sem se osredotočil na ugled in opisal njegov pomen. Sledi oblikovanje in raziskovanje ugleda, teoretičen del pa se zaključi s primerom iz slovenske prakse merjenja ugleda. V empiričen delu sem opisal podjetje Petrol d.d., predstavil njegovo poslanstvo, vizijo, vrednote. Nato sem analiziral ugled podjetja Petrol. Pojasnil sem metode raziskovanja in izdelal anketni vprašalnik s pomočjo katerega sem pridobil mnenja odjemalcev Petrola o ugledu ter posameznih dejavnikih ugleda podjetja Petrol. Rezultate sem obdelal z računalniškimi programi in jih prikazal s pomočjo grafikonov ter tabel. Pridobljeni rezultati kažejo, da so po mnenju odjemalcev Petrola najpomembnejši dejavniki ugleda odnos in usposobljenost zaposlenih ter urejenost prodajalne. To se je pokazalo tudi pri visoki stopnji strinjanja s posameznimi dejavniki ugleda podjetja Petrol d.d. Anketiranci so Petrol ocenili kot podjetje, ki ima visok ugled. The theoretical part of the diploma seminar first defines the concepts of identity, image and reputation and describes the relationships between them. This is followed by a more detailed analysis of reputation and its meaning as well as the acquisition and the research of reputation. The theoretical part is concluded with an example of measuring reputation from Slovenian practice. In the empirical part a description as well as the mission, vision and values of the company Petrol d.d. are presented. Then the reputation of Petrol is analyzed. The description of the research methods is followed by a questionnaire that was used to obtain the opinion of Petrol customers on reputation and individual factors pertaining to the reputation of the company. The results were processed with computer programs and presented with charts and tables. The results show that according to Petrol costumers the most important factors of reputation are the attitude and competence of employees as well as the tidiness of the store. This was also reflected in the high level of agreement on individual reputation factors of the company. The respondents rated Petrol as a company with a high reputation. ugled Petrol d.d. identiteta podoba organizacija reputation Petrol d.d. identity image organization true true false [M. Štangler] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2016-09-22 22:10:29 2017-05-25 12:09:32 2022-07-04 03:07:09 2019-07-11 13:51:55 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 12741660 URN:SI:UM:DK:QNYKKHKG UN_Stangler_Matej_2016.pdf UN_Stangler_Matej_2016.pdf 1 6AAE72247387B6E84C823EC9B251644C fe2265903df6f5b829c1aedb8ab1aeb7828edb76e8581bbec5814a4c28626b48 dad6e743-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=108253 Ekonomsko-poslovna fakulteta 0 0 0