20.500.12556/DKUM-64292 ANALIZA TRGA UPORABNIKOV MODNIH OBLAČIL V LJUBLJANI MARKET ANALYSIS OF USERS OF FASHIONABLE CLOTHING IN LJUBLJANA Izhodiščni cilj diplomske naloge je raziskava in analiza trga uporabnikov modnih oblačil v Ljubljani. V uvodnem delu so podani opredelitev problema, metodologija ter raziskovalna vprašanja, kar je bilo v pomoč pri izvedbi tržne raziskave. V teoretičnem delu sta predstavljena trgovinska dejavnost skozi razširjen marketinški splet 7xP ter ciljno trženje. Del naloge smo namenili tudi strategiji trženja modnih oblačil ter kakovost in ugotavljanju zadovoljstva uporabnikov modnih oblačil. Prepoznavnost trga modnih oblačil smo prikazali na konkretnem primeru prodajne galerije Cliché, podjetja Cliché d.o.o. Med uporabniki prodajalne smo izvedli raziskavo. Rezultate raziskave smo analizirali z ustreznimi statističnimi metodami in podali odgovore na raziskovalna vprašanja. The goal of this diploma is to research and analysis of the market of users of fashion chlothing in Ljubljana. The introduction contains definition of the problem, methodology and research questions, which provided necessary help with the execution of the market research. The teoretical part contains a presentation of store activity through the extended marketing mix 7Ps and targeted marketing. A part of this paper was also devoted to the strategy of marketing strategy of fashion chlothes and quality, as well as research of user satisfaction fashionable clothes. The recognition of fashion chlotes market has been demosntrated on a concrete example of a company. A market research and analysis is presented in connection to market information system (MIS), followed by answers to the research questions and the closure. - trgovinska dejavnost z dodanimi storitvami - marketinški splet - kakovost blaga - zadovoljstvo uporabnikov - anketni vprašalnik - store activity with added services - marketing mix - quality of the goods - user satisfaction - questionnare true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-09-26 11:00:41 2016-10-06 07:52:18 2022-07-05 03:06:52 2019-07-11 13:57:03 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7729427 URN:SI:UM:DK:LXOSVTTN VS_Mitrovic_Mirijam_2016.pdf VS_Mitrovic_Mirijam_2016.pdf 1 9E843243B540BDAF7E8EF1DB12054FD2 d462de87d153e3a3b5bd9ac87640b115f9585638753e1fa1b7a2fe15e42ed6cc b1971bce-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=106819 Fakulteta za organizacijske vede 0 0 0