20.500.12556/DKUM-64452 OBLIKOVANJE INTERAKTIVNEGA PLAKATA CREATING AN INTERACTIVE POSTER V diplomskem delu bomo analizirali interaktivni plakat kot sodobno vizualno sredstvo za komuniciranje in izgradnjo pozitivne uporabniške izkušnje. Namen diplomskega dela je izdelati različne interaktivne plakate z družbeno angažirano temo in preko testiranja z uporabniki izvedeti, kateri so grafični in interaktivni elementi, ki uporabnika najbolj pritegnejo, prepričajo in aktivirajo. Testiranje in analizo potreb uporabnika smo izvajali z metodo anketnega vprašalnika. Za najbolj zgovorna elementa interaktivnega plakata uporabniki določajo način interakcije ter jasno in razumljivo vsebino. Ugotavljamo, da je v primerjavi s tradicionalnimi plakati komunikacijska moč interaktivnih plakatov večja, saj ti temeljijo na izkušnji, so bolj privlačni, funkcionalni in si jih posledično bolj zapomnimo. In this diploma thesis we will analyse interactive posters as modern, visual means of communication and as a way of building a positive user experience. The purpose of this thesis is to create several interactive posters for a particular socially important subject and then, with the help of user testing, determine which graphic and interactive elements convince, activate and attract users the most. We employed the method of survey questionnaire to analyse the user demands. Users determined that the most important element of an interactive poster is the way of interaction, as well as clear and understandable content. We found that, compared to traditional posters, interactive posters have a greater communication power, because they are based on experience, are much more attractive, functional and consequently easier to remember. grafično oblikovanje plakat interaktivnost pozitivna uporabniška izkušnja graphic design poster interactivity positive user experience true true false S. Munda Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-09-30 10:48:39 2016-10-27 10:40:38 2022-07-05 03:07:43 2019-07-11 13:57:08 2016 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 766:659.133.1(043.2) 20243734 URN:SI:UM:DK:UDEMYT62 UN_Munda_Sara_2016.pdf UN_Munda_Sara_2016.pdf 1 06EFE0FA5FF268655EFC95CE9B8665B8 5fdf14496bdc8404e506edf24e65c425b80856e432d513a1c279a50ce0dc91c3 ba0e9b13-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=107097 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0