20.500.12556/DKUM-64540 RAZISKAVA NAKUPNEGA VEDENJA ŠTUDENTOV NA PODROČJU ZDRAVE PREHRANE STUDENTS SHOPPING HABITS OF HEALTHY FOODS Človek se vsak dan nahaja v različnih vlogah, bodisi v vlogi matere oz. očeta, sina ali hčere, prijatelja, sodelavca ipd. Kadar pa je v vlogi potrošnika, nas zanima njegovo potrošniško vedenje. V magistrskem delu smo raziskovali nakupno vedenje študentov na področju zdrave prehrane. Opravili smo raziskavo na vzorcu 100 slovenskih študentov, kot končnih potrošnikov. Zanimalo nas je, kaj menijo o svojem načinu prehranjevanja, kakšnega tipa prehranjevanja se poslužujejo, kolikokrat si privoščijo obrok v restavracijah, kateri dejavniki vplivajo na njihov nakup ter kaj menijo o biološki pridelavi pri posamezni skupini izdelkov. Skozi delo smo ugotovili, da se biološko pridelanih živil bolj poslužujejo tisti z boljšim socioekonomskim položajem. Prav tako smo ugotovili, da na mnenje študentov o zdravem prehranjevanju vplivajo starost, letnik študija in mesečni prihodek, spol in lokacija bivanja študentov pa ne vplivata. Humans are involved in many different rolls on daily bases. They could be for example mothers/father, sun/daughter, friend, co-worker, etc. When presented in a roll of consumer, we are interested about their spending habits. In master thesis we have researched shopping habits of students in a field of whole foods. We made a research based on a pattern of 100 Slovenian students. We were interested in their opinion about their eating habits, what kind type of eating habits they have, how many times they afford to eat in a restaurant which factors have influence when buying food and what do they think about bio-products at particular group of products. While researching, we found out that people with better social-economic standards are keener to purchase bio/eco raised food. We also found out that age, year of study and monthly income are factors that influence on student’s opinion, while gander, sex and location do not. - raziskava - študenti - zdrava prehrana - socioekonomski položaj - nakupne navade. - Research - Students - Healthy eating - Social-economic position - Shopping habbits. true true false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2016-10-19 15:24:28 2016-11-30 11:39:30 2022-07-05 03:08:13 2019-07-11 14:05:11 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7862035 URN:SI:UM:DK:DYYYZFZ6 MAG_Torkar_Anita_2016.pdf MAG_Torkar_Anita_2016.pdf 1 DA04DE7C2BF7686663DF66E923C6FF0D cc5fe1a887db19e7c06f162d63761ffd0650e1bbd06ac018002c39ea14eb140c cfc43898-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=107798 Fakulteta za organizacijske vede 0 0 0