20.500.12556/DKUM-64658 ANALIZA POSLOVNEGA OKOLJA IN TVEGANJ ITALIJANSKEGA TRGA THE ANALYSIS OF THE ITALIAN MARKET'S BUSINESS ENVIRONMENT AND RISKS Če podjetje želi osvojiti trg tuje države, mora najprej izdelati analizo poslovnega okolja izbrane države. V diplomskem seminarju smo analizirali poslovno okolje Italije. Preučili smo dimenzije negospodarskega, gospodarskega in tržnega okolja, prednosti in nevarnosti, ki jih lahko pričakujemo, ter poslovna tveganja. Analizirali smo tudi panogo gumarske industrije v Italiji. Italija se sooča s problemom korupcije, počasnimi sodnimi postopki in z neporavnanimi terjatvami, ki za podjetja predstavljajo velika tveganja. Hkrati je Italija zelo privlačen trg za proizvajalce tehničnih izdelkov iz gume, saj je vodilni izvoznik strojne mehanizacije. Analitiki napovedujejo tudi rast proizvodnje avtomobilske industrije, ki je eden izmed ključnih kupcev izdelkov iz gume. If a company wants to win a foreign country's market, it first needs to make a business market analysis of the chosen country. Our diploma seminar focuses on the analysis of the business environment in Italy. We have studied the dimensions of non-economic, economic and market environment; advantages and threats we can expect as well as business risks. We have analysed the rubber industry in Italy. Italy is faced with problems of corruption, slow judicial processes and outstanding debts that present high risks for companies. At the same time Italy is very attractive market for manufacturers of technical rubber products, since it is the lead exporter of machinery. Analytics are also predicting growth of the automobile production industry, which is one of the key customers of rubber products. analiza tujega poslovnega okolja poslovno okolje poslovno tveganje dimenzije poslovnega okolja proizvodi iz gume foreign business environment analysis business environment business risk business environment dimensions rubber products true true false [A. Brglez] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2016-11-15 11:31:32 2017-02-07 12:45:36 2022-07-06 03:05:57 2023-12-21 03:35:04 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.5 12691740 URN:SI:UM:DK:SLAGUCRD VS_Brglez_Anuska_2016.pdf VS_Brglez_Anuska_2016.pdf 1 C682E8082A1539E87F42F86BC612B1BD 21a82747e5b5cc2ddec0605e0699492f8ca11ca4d8e93dac754c336c87a7937c dc61c56c-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=108312 Ekonomsko-poslovna fakulteta 0 0 0