20.500.12556/DKUM-64696 Komuniciranje z novimi mediji v evropskih institucijah: primer Evropske centralne banke Communication through new media in the European institutions: case study of the European Central Bank Tema magistrskega dela je komuniciranje z novimi mediji v institucijah Evropske unije s študijo primera Evropske centralne banke. Namen dela je ugotoviti, ali komuniciranje z novimi mediji v primerjavi s tradicionalnimi ponuja boljše možnosti za doseganje državljanov Evropske unije in kakšna je uporaba orodij novih medijev v evropskih institucijah. Na primeru Evropske centralne banke preverjamo, katera orodja novih medijev uporablja Generalni direktorat za komuniciranje in uporabo teh primerjamo z Evropskim parlamentom in Evropsko komisijo. V zaključku ugotavljamo, da je uporaba novih medijev v Evropski centralni banki prisotna, vendar poteka komunikacija med institucijo in njenimi javnostmi enosmerno. Direktorat za komuniciranje si prizadeva za boljšo uporabo orodij novih medijev v prihodnje, postavitev komunikacijske strategije spletnih družbenih omrežij pa je ena izmed nadaljnjih prioritet direktorata. The topic of this master's thesis is communication through new media in the European institutions with a case study of the European Central Bank. The purpose of the thesis is to disclose whether new media tools offer better possibilities for reaching European citizens compared to traditional media, and what is the approach towards use of social media in European institutions. Based on the case study of the European Central Bank we examine which new media tools are currently being used by the Directorate General Communications and compare them with those used in the European Parliament and the European Commission. We conclude with the finding that the usage of new media at the European Central Bank is currently present, but mainly in form of a one-way communication between the institution and its public. The Directorate General Communications’ future priorities include more prominent use of new media tools and the establishment of a social media strategy for the institution. komuniciranje novi mediji evropske institucije communication new media European institutions true true false [M. Valenko] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2016-11-23 20:28:56 2016-12-12 15:06:14 2022-07-06 03:06:08 2019-07-11 14:10:19 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.77(043.2) 20336918 URN:SI:UM:DK:AT3EORSA MAG_Valenko_Masa_2016.pdf MAG_Valenko_Masa_2016.pdf 1 2265BCA4622EFA1F17B701632DE4103D e1384d6afd65bc65525809a27020eb81c7a744f2d69812d734533c87304692c7 de4398f1-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=108386 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0