20.500.12556/DKUM-65028 Odnosi z javnostmi na področju medijskih kampanj Public relations in the field of media campaigns V nalogi sem razčlenila in predstavila odnose z javnostmi v splošnem, njihove programe, tehnike in zgodovino. Zanima nas kaj to področje je in s čim se ukvarja, da lahko v nadaljevanju iz njega izhajamo. Osrednja tema so medijske kampanje, ki sem jih najprej opisala v širšem kontekstu, kasneje pa sem se osredotočila na volilne kampanje. Kot primer analize sem uporabila letošnjo predsedniško volilno kampanjo v Združenih državah Amerike. Celotno nalogo sem želela povezati z mediji - zakaj so pomembni, kako delujejo, kakšno vlogo imajo, to pa me je zelo zanimalo predvsem pri kampanji Trumpa in Clintonove. Tako odnosi z javnostmi kot kakršnekoli kampanje temeljijo na uporabi medijev in z njihovo pomočjo dosegajo cilje. Na podlagi teoretičnih izhodišč in preverjenih platform sem v empiričnem delu podala svoj predlagan model medijske kampanje. Vključuje potrebne korake do uspešne kampanje in lahko služi kot dodatna informacija oziroma nasvet. In my master thesis I anaylised and presented public relations in general, their programs, tehniques and history. We are interested in what this area is and what it does, so we can relate to it in further chapters. The central theme are media campaigns, which I first outlined in a broader context, but later focused on the election campaign. As an example of the analysis I have used this year's presidential election campaign in the United States of America. I wanted to connect the whole master thesis with the media - why they are important, how they work, what is their role, and connect these cases in campaigns of Trump and Clinton. The public relations as any other campaign are based on the use of media and media helps them to achieve their objectives. Based on the theoretical basis and validated platforms, I submitted my proposed media campaign model in the empirical part. It includes the necessary steps to successful campaign and can serve as additional information or advice. odnosi z javnostmi medijske kampanje volilne kampanje predsedniška volilna kampanja v ZDA model medijskih kampanj volilni sistem v ZDA. public relations media campaigns the presidential election campaign in the US model of media campaigns the electoral system in the US. true true false K. Rigler Slovenski jezik Angleški jezik Magistrsko delo/naloga 2017-02-07 12:35:41 2017-04-06 14:31:45 2022-07-07 03:07:48 2019-07-11 15:05:05 2017 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 324:366.636(043.2) 20555030 URN:SI:UM:DK:LOLCVD8G MAG_Rigler_Katja_2017.pdf MAG_Rigler_Katja_2017.pdf 1 81CAB974AF25496EEC22BE2FBE66A691 5b3451b8850371c85e289dcc97f838915ed4c3868a254663484a1cd38431c64c f2b70505-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=109336 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0