20.500.12556/DKUM-65118 Pomen odnosov z javnostmi na področju filmske industrije v Sloveniji The importance of public relations in the field of movie industry in Slovenia Osrednja tema magistrskega dela so Odnosi z javnostmi na področju filmske industrije v Sloveniji. V magistrski nalogi se seznanimo z odnosi z javnostmi, njihovo zgodovino, njihovim pomenom in njihovo sedanjo vlogo v družbi. Opredeljen je pojem slovenski film, njegova zgodovina in kako ga sprejema slovenska družba. Predstavljeni so tudi izsledki, kako sta pojma Odnosi z javnostmi in Slovenski film povezana. Prav tako so zapisani rezultati ankete, ki nam pomaga razumeti, kako lahko odnosi z javnostmi pripomorejo k večji prepoznavnosti slovenskega filma in kateri elementi odnosov z javnostmi so za to najpogosteje zaslužni oz. uporabljeni. Prvi del naloge se tako bolj posveča teoriji, drug del pa je empiričen in teorijo dopolnjuje. The central topic of this thesis are public relations in the field of movie industry in Slovenia. In the thesis we are acquainted with public relations, their history, meaning, and current role in society. Definition of the notion Slovene movie, its history and the manner in which the public perceives it, is also given. Furthermore, the findings of connection between two notions (public relations and Slovene movies) are presented. In addition, the results of inquiry, which helps to understand how public relations can contribute to greater recognition of Slovene movie, and which elements of public relations are most frequently used respectively deserving. The first part of the thesis is theoretical, whereas the second one is empirical. Odnosi z javnostmi Slovenski film Filmska industrija Promocija Strokovnjaki za odnose z javnostmi Ustvarjalci slovenskega filma Public relations Slovene movie Film industry Promotion Public relation expert Slovenian film makers. true true false M. Dobnik Slovenski jezik Angleški jezik Magistrsko delo/naloga 2017-02-28 22:11:54 2017-04-06 14:30:07 2022-07-07 03:08:14 2019-07-11 15:08:07 2017 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 791.53(043.2) 20539670 URN:SI:UM:DK:C4TCHIRH MAG_Dobnik_Monja_2017.pdf MAG_Dobnik_Monja_2017.pdf 1 98E8699B2FC7844C8C5E5EDE1A096C49 ad138e6f5dfe466e33d6da39db449fe08041722f9794ba90e526c39358b39cd6 f9b5a7c2-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=109664 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0