20.500.12556/DKUM-65235 Oblikovanje avtomobilov pod vodstvom Danteja Giacosa v družbi Fiat Car design led bay Dante Giacosa at the Fiat company Cilj magistrskega dela je predstaviti estetiko oblikovanja avtomobilov družbe Fiat v času delovanja oblikovalca Danteja Giacosa. V ta namen sem podal koncepte, ki zadevajo estetiko industrijskega oblikovanja, blagovno estetiko in vprašanje uporabne umetnosti. Razgrnil sem razširjen pojem estetike s pomočjo obravnave ideologije in estetike italijanskega futurizma, ki je častil strojno estetiko in hitrost, kar je vsaj posredno vplivalo na socialno in kulturno klimo, v kateri se je oblikoval in deloval Dante Giacosa. V razpravo sem vpeljal tematiko zgodovinskih avantgard in njihov vpliva na množično blagovno in vizualno kulturo. Ugotovitve sem prenesel na osrednji problem magistrskega dela, tj. oblikovanje avtomobilov družbe Fiat v času oblikovalca Danteja Giacosa. Raziskal in predstavil sem zgodovino in razvoj družbe Fiat, profesionalni razvoj oblikovalca Danteja Giacosa, naredil kronološki pregled njegovih oblikovalskih izdelkov, izpostavil Fiat 500 kot oblikovalsko ikono in problematiziral položaj Fiata 124 in Fiata 128. Ovrednotil sem Fiatovo oblikovanje avtomobilov Danteja Giacosa in preučil vpliv, ki ga je to oblikovanje imelo na razvoj avtomobilske industrije izven Italije. Osnovna predpostavka magistrskega dela je, da je oblikovanje avtomobilov Fiat vredno sistematičnega pregleda in ovrednotenja, ne le na ožjem področju industrijskega oblikovanja, marveč tudi v širšem kontekstu vizualne kulture in estetike 20. stoletja. Oblikoval sem hipotezo, da je oblikovanje avtomobilov Fiat 124 in Fiat 128 spregledano, saj je pomembno vplivalo na razvoj avtomobilskega oblikovanja ne le v Evropi, ampak tudi izven njenih meja. My master's thesis is aimed at presenting the aesthetics of automobile design of the Fiat Company for the time being of the auto designer Dante Giacosa. Therefore, I have made concepts regarding the aesthetics of industrial design, trademark aesthetics and the question of the applied arts. I have spread a broadened notion of aesthetics by presenting the ideology and aesthetics of the Italian futurism having honoured the mechanical aesthetics and speed influencing indirectly the social and cultural climate, in which Dante Giacosa was designing. Moreover, I have introduced the topics of the historical avant-garde and their influence on the mass visual and merchandising culture. I have applied my findings in the central issue of my master's thesis, i.e. automobile design of the Fiat Company for the time being of the auto designer Dante Giacosa. In addition, my thesis comprises the history and development of the Fiat Company, the professional development of the auto designer Dante Giacosa, the chronological overview of his designs as well as the design icon of the Fiat 500 and my problematization of the Fiat 124 and 128 positions. I have evaluated the Fiat design of Dante Giacosa's cars and studied the influence of this design on the development of automobile industry outside Italy. The basic presumption of my thesis is that the Fiat automobile design is worth of systematic survey and evaluation not only in the narrow field of industrial design but also in the wider context of visual culture and aesthetics of the twentieth century. Finally, I have proposed the hypothesis that the Fiat 124 and 128 design was overlooked as it had an important influence on the development of the automobile design not only in Europe but also wider. estetika oblikovanje družba Fiat Dante Giacosa Fiat 500 Fiat 124 Fiat 128 aesthetics design Fiat group Dante Giacosa Fiat 500 Fiat 124 Fiat 128 true true false [M. Cugmas] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2017-03-23 09:26:46 2017-05-30 11:52:45 2022-07-07 03:08:50 2019-07-11 15:11:53 2017 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7.05:629.331(043.2) 23132680 URN:SI:UM:DK:HIBPRIWF MAG_Cugmas_Marcel_2017.pdf MAG_Cugmas_Marcel_2017.pdf 1 71B9FC47777A1F75EF664B6490D270D9 bfdf7076b2bf928b8c7ff224eb2af8e5ec656dd57fe6dd7ea390238c4ba9af0e 023a86f1-7c0e-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=110057 Filozofska fakulteta 0 0 0