20.500.12556/DKUM-66693 Exploring the role of business social networking for organizations This article explores the relationship between communication, with the emphasis on public relations, and social network perspectives. What, then, does social networking for business mean in communication, particularly in public relations? This paper argues that business social networking play an important role in improving organizations communications. The goal of our paper is to identify the basic characteristics of social networks and its role for public relations for the effective implementation of social networking initiatives and tools in the workplace. Business social networking tools such as Facebook and LinkedIn are being used by organizations to reach the corporate objectives and to create a positive company image. Specific social networks, such the personalised networks of influence, are perceived to be one of the main strategic resources for organizations. internal communication business social networking public relations podjetje komunikacije učinkovitost družbena omrežja Slovenija true false true Angleški jezik Slovenski jezik Znanstveno delo 2017-07-06 09:52:21 2017-07-06 09:53:38 2022-08-01 13:03:41 2019-07-11 15:55:51 2015 0 0 str. 28-45 št. 1 Letn. 8 Jan. 2015 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1855-0541 339.138:659.1 234841088 11925020 10.12959/issn.1855-0541.IIASS-2015-no1-art02 1855-0541 URN:SI:UM:DK:ONM92DHX IIASS_2015_Jerman,_Zavrsnik_EXPLORING_THE_ROLE_OF_BUSINESS_SOCIAL_NETWORKING_FOR_ORGANIZATIONS.pdf IIASS_2015_Jerman,_Zavrsnik_EXPLORING_THE_ROLE_OF_BUSINESS_SOCIAL_NETWORKING_FOR_ORGANIZATIONS.pdf 1 4CA336CD9098188EA78961939D1F0668 8e4bf8768ad0307f086cdb169b1bdaae7b4b44ab78f87eeb7d05ddb616cf4504 5d7194d9-7c0e-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d8f6acdf-9895-4a3a-b6d0-9079c420ffaf https://dk.um.si/Dokument.php?lang=slv&id=113745 http://www.iiass.com/index.php?option=com_content&view=article&id=1001 1 https://dk.um.si/Dokument.php?lang=slv&id=113744 Ekonomsko-poslovna fakulteta 0 0 0