20.500.12556/DKUM-67041 Vinogradniška dediščina kot priložnost za oblikovanje inovativnega, doživljajskega turističnega produkta na Dolenjskem Winegroning heritage as an opportunity to design innovative, adventure tourism product in Dolenjska region Vinogradništvo na Dolenjskem ima na tem področju zelo dolgo dediščino, ki se je skozi čas spreminjala in nadgrajevala vse do sodobnosti. V teoretičnem delu magistrskega dela smo opredelili pojme inovativni, doživljajski, vinski, trajnostni turizem in zgodbarjenje v turizmu. Opisali smo zgodovino vinogradništva s poudarkom na Dolenjsko, pomen vina v načinu življenja ljudi, šege in navade, kulinariko, vinogradniška dela, opremo in orodje ter vinske posebneže: cviček, šmarnico in petijot. V empiričnem delu magistrskega dela smo s pomočjo terenskega dela in tehnike usmerjenega intervjuja ugotavljali v kolikšni meri se je stara vinogradniška dediščina ohranila do danes. Pri tem smo ugotovili, da je vinogradniška dediščina ohranjena v tolikšni meri, da lahko na njeni osnovi pripravimo nov inovativni doživljajski turistični produkt za različne ciljne skupine obiskovalcev. Njegovo primernost in atraktivnost smo preverili s pomočjo anketnega vprašalnika, ki so ga izpolnili izkušeni turistični delavci. Tako smo ugotovili, da je produkt primeren in zelo atraktiven za izbrane ciljne skupine, pri čemer je najbolj atraktivna naravna dediščina, stavbna dediščina in kulinarika. Na tej osnovi bo zasnovan tudi nov inovativni, doživljajski turistični produkt v praksi v letu 2018. Winegrowing has a very long heritage in the Dolenjska region, which has changed over time and been upgraded to the present day. The theoretical framework of the thesis defines concepts of innovative, experiential, wine heritage based long-lasting tourism and storytelling in tourism. We have depicted the history of winegrowing with emphasis being placed on Dolenjska, the importance of wine in the people's lifestyle, customs and traditions, local cuisine, vineyard tasks, equipment and tools and wine eccentrics: ''Cviček'', ''Šmarnica'' and ''Petiot''. In the empirical section of the thesis we try to establish through fieldwork and direct interviews the extent to which the old winegrowing heritage has been preserved to date. We have found that the winegrowing heritage has been kept so alive that we can develop a new innovative experiential tourist product for various visitor target groups based on it. We have tested its suitability and attractiveness through a questionnaire that has been completed by well-experienced people employed in tourism. The interviewees expressed an opinion that the product is suitable and very attractive for the selected target groups, with local natural heritage, architectural heritage and cuisine being termed the most attractive. These findings will also represent the basis for the new innovative and experiental tourist product in practice in the year 2018. vino vinogradniška dediščina cviček turistični produkt Dolenjska wine winegrowing heritage Cviček tourist product Dolenjska true true false [M. Pavlin] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2017-07-29 16:17:12 2017-09-28 08:18:28 2022-08-01 13:28:44 2019-07-11 16:02:08 2017 0 Brežice 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48:634.8+663.2(043.2) 2048213843 URN:SI:UM:DK:U5MMNRB6 MAG_Pavlin_Matjaz_2017.pdf MAG_Pavlin_Matjaz_2017.pdf 1 416C08BAF1E31004F7CC96C9AB144767 31d5ba3eb3121ccd39069ac6f49f6c3707c5d93c10ca0171dec1b9cfa5d2792f 3cd936d9-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6e993216-39ac-447a-b968-f20502636a6b https://dk.um.si/Dokument.php?lang=slv&id=117775 Fakulteta za turizem 0 0 0