20.500.12556/DKUM-67127 Market orientation of business schools and development of professional competencies of students in the tourism business Tržišno usmerenje poslovnih škola i razvijanje stručnih kompetencija studenata u turizmu Recent trends of spreading of market globalization, technological progress, internationalization, privatization and other relevant changes are strategically changing the context in which all institutions of society operate and prosper. The higher education sector is also affected, and, in particular, the business education has to be better aligned with these external realities. In this dynamic and changing environment, students, businesses and other stakeholders require knowledge and skills that will provide them with competency in relation to the current economic situation and technological advances. Tourism sector and whole economy increasingly depend on contemporary knowledge that provides appropriate job competency to students and competitive advantage to the providers of services. Adjustment of public higher education institutions is important for enhancing their market position in increasingly competitive market for business education. There is an increasing number of private business schools that have emerged recently, also in the field of tourism that have seen their great potential for business success and earnings in the increasingly competitive business education market, framed by a very dynamic and competitive environment of business education. In addition, business schools have to deal with the trend of shrinking budgetary (public) funding of their operation, which forces them to search for additional funding by providing new educational offerings and strengthening of their market orientation. In the debate about the future of tourism education, there lies a gap between the requirements of the curriculum and the expectations of the industry, which argues that higher education has to serve the tourism of the future - that is to prepare students for a more active role in tourism organizations and in their search for improvements and adaptation to different competitive circumstances. Does business schools% curriculum follow the development of key recent trends in the industry? The main objective of this paper is to identify the key aspects of the dynamic adaptation of university business schools and to elaborate on the possible linkage between the development of professional competences of students in the field of tourism and the professional requirements of organizations in this industry. We will use the comparative method (overview and comparison of tourist programs of selected faculties in selected countries of the former Yugoslavia, review and comparison of their programs regardless of any possible accreditation) and benchmarking analysis that will help us identify differences in achieved professional student competencies in selected faculties and compare them against achieved professional student competencies of selected, leading faculties in central Europe in the field of tourism. Skorašnji trendovi rasta globalizacije tržišta, tehnološkog napretka, internacionalizacije, privatizacije i drugih relevantnih promena, strateški menjaju kontekst u kome sve institucije društva rade i napreduju. Ovo utiče i na sektor visokog obrazovanja, a poslovne škole i fakulteti bi trebalo da budu bolje usklađeni sa stanjem koje diktiraju eksterni uslovi. U ovom dinamičnom i promenjivom okruženju, studenti, firme i druge zainteresovane strane treba da imaju znanje i veštine koje će im pružiti kompetenciju u skladu sa trenutnom ekonomskom situacijom i tehnološkim napretkom. Sektor turizma i ekonomija uopšte sve više zavise od aktuelnog znanja koje pruža adekvatnu kompetentnost u oblasti biznisa studentima, a pružaocima usluga kompetitivnu prednost. Prilagođavanje javnih visokoškolskih ustanova je važno zbog unapređivanja njihove tržišne pozicije na tržištu obrazovanja u biznisu, koje postaje sve više kompetitivno. Odnedavno je primetan sve veći broj privatnih škola za biznis, ali i za turizam % te škole su uvidele veliki potencijal za poslovni uspeh i zaradu na sve kompetitivnijem tržištu poslovnog obrazovanja, u okviru njegovog dinamičnog i konkurentnog okruženja. U prilog tome, škole biznisa moraju da se bave i problemom smanjenja budžetskih (javnih) sredstava za finansiranje njhovog poslovanja, što ih tera da traže dodatno finansiranje tako što će pružati dodatne obrazovne sadržaje i jačati svoju tržišnu orijentaciju. U debati o budućnosti obrazovanja u turizmu postoji razmimoilaženje između zahteva kurikuluma i očekivanja branše, što ukazuje na to da visoko obrazovanje treba da služi turizmu u budućnosti, tj. da pripremi studente za aktivniju ulogu u turističkim organizacijama i u njihovom sopstvenom unapređenju i prilagođavanju različitim konkurentnim uslovima. Da li kurikulumi poslovnih škola prate razvoj najskorijih ključnih trendova u branši? Glavni cilj ovog rada je identifikacija ključnih aspekata dinamičke adaptacije visokog poslovnog obrazovanja i obrazloženje moguće veze između razvoja profesionalnih kompetencija studenata na polju turizma i profesionalnih zahteva organizacija u ovoj branši. U radu ćemo koristiti komparativni metod (pregled i poređenje turizmoloških programa odabranih fakulteta u određenim zemljama bivše Jugoslavije, kao i takav pregled i poređenje bez obzira na eventualnu akreditovanost) i benčmark analizu koji će nam pomoći da nađemo razlike u dostignutim profesionalnim kompetencijama studenata određenih fakulteta i da ih uporedimo sa analognim kompetenncijama studenata vodećih fakulteta centralne Evrope u oblasti turizma. graduate professional competence tourism education market orientation of public higher education institutions globalization privatization of higher education tourist destinations marketing strokovna usposobljenost študentov turizem tržna naravnanost javnih visokošolskih zavodov globalizacija privatizacija visokošolskega izobraževanja turistične destinacije trženje true true true Angleški jezik Srbski jezik Znanstveno delo 2017-08-03 08:52:40 2017-08-03 08:53:25 2022-08-01 13:34:56 2019-07-11 16:09:55 2016 0 0 str. 53-62 št. 1 Letn. 10 2016 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1452-9467 338.48 1137630 2048100435 10.5937/timsact10-9747 1452-9467 URN:SI:UM:DK:ALTC8U7A TIMS._Acta_2016_Rosi,_Jurse_Market_orientation_of_business_schools_and_development_of_professional_competencies_of_students_in_the_touri.pdf TIMS._Acta_2016_Rosi,_Jurse_Market_orientation_of_business_schools_and_development_of_professional_competencies_of_students_in_the_touri.pdf 1 0BF106757CD58AEC57A0312B70C9A476 3f621fa867cce7447f74e901f8587b3f9fe1a8f00e770773eaa8723b5b89229b 784c12ca-7c0e-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ac6c438a-26ec-4fbb-8c9b-f40efca63c2c https://dk.um.si/Dokument.php?lang=slv&id=114768 http://scindeks.ceon.rs/Article.aspx?artid=1452-94671601053R 1 https://dk.um.si/Dokument.php?lang=slv&id=114767 Fakulteta za turizem 0 0 0