20.500.12556/DKUM-67200 Prenova celostne grafične podobe in drugih promocijskih elementov na primeru društva Zelena steza Redesign of corporate identity and other promotional elements on the case of Zelena steza society V diplomskem delu smo definirali osnovni pojem celostna grafična podoba, predstavili lastnosti dobre celostne podobe in opisali postopek njene izdelave. Osredotočili smo se na elemente, ki so pri sami celostni podobi najpomembnejši: logotip, ki smo ga razdelili na ime in simbol, tipografijo in barve ter njihov pomen pri celostni grafični podobi. Navedli smo tudi razloge, zakaj se podjetja odločijo za spremembo vizualne podobe. V praktičnem delu smo na podlagi pridobljenega teoretičnega znanja zasnovali novo celostno grafično podobo in ostale promocijske elemente društva Zelena steza. In this thesis, we have defined the basic concept of the corporate identity, presented the ideals of the corporate identity and described the process of making it. We have focused on the elements that are the most important with the corporate identity, namely on the logo which we have divided into the name and the symbol, the typography and the colors, and their meaning in creating a corporate identity. We have also listed the reasons why companies decide to change the visual image. In the practical part of the thesis, based on the acquired theoretical knowledge, we have designed a new corporate identity and other promotional elements of the society Zelena steza. celostna grafična podoba grafično oblikovanje vizualna komunikacija logotip corporate identity graphic design visual comunicaton logo true true false Š. Mar Slovenski jezik Angleški jezik Diplomsko delo/naloga 2017-08-07 10:36:01 2017-10-06 13:41:03 2022-08-01 13:40:15 2019-07-11 16:12:22 2017 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 766:659.133.1(043.2) 20995606 URN:SI:UM:DK:UWSINLYW UN_Mar_Spela_2017.pdf UN_Mar_Spela_2017.pdf 1 3D832AD1A663257D9F0BECBC5DCCE283 ae5aa410b0cab8f6f12b032e94291a7bf8229d6f5c7cd119ee41aaa8685f1e57 510252ea-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/9bffb35f-fddc-4e46-9a3b-4b4a223b1661 https://dk.um.si/Dokument.php?lang=slv&id=118565 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0