20.500.12556/DKUM-67330 Etično ravnanje in strategija verodostojnosti na primeru koncerna Volkswagen AG Ethical Behaviour and the Credibility Strategy in the case of the Volkswagen Group Diplomski projekt proučuje etično ravnanje in uveljavljanje strategije verodostojnosti koncerna Volkswagen AG. Nemški koncern je vodilni proizvajalec vozil na svetu, ki se je septembra 2015 zapletel v velik škandal zaradi prirejanja podatkov o emisijah. V diplomskem projektu smo spodbujeni s tem dogodkom preučili njihovo ravnanje in ocenjevali njihovo etičnost in verodostojnost. Diplomski projekt vsebuje splošni teoretični del, kjer so zajeta teoretična izhodišča o politiki podjetja, etiki, morali, etiki podjetja in strategiji verodostojnosti podjetja, ki smo jo skladno s teorijo razdelili na odgovorno-, komunikativno- in inovativno ravnanje. Nato smo v praktičnem delu diplomskega projekta predstavili koncern Volkswagen AG in njegovo politiko podjetja ter deklarirane odgovornosti. Raziskali smo odvijanje znanega škandala, ko so Američani odkrili, da vozila koncerna Volkswagen AG proizvajajo veliko več izpušnih plinov, kot je dovoljeno. Proučili smo, kako se je koncern odzval na te ugotovitve, koliko so bili pripravljeni probleme rešiti ter na kakšen način so jih reševali. Zanimala nas je predvsem njihova strategija verodostojnosti, ki jim je pomagala pri povrnitvi zaupanja kupcev. Proučili smo tudi poslovni izid in bilanco stanja, kjer smo videli kaj se je v letu 2015 in 2016 dogajalo z njihovim dobičkom. The Bachelor project examines the ethical conduct and the implementation of the credibility strategy of Volkswagen AG. The German concern is the world's leading manufacturer of vehicles, which got entangled in a major scandal over the manipulation of emissions data in September 2015. In the project, we were motivated by this event to examine the behaviour and to evaluate the ethics and credibility of the concern. The Bachelor project provides a general theoretical part, which includes theoretical starting points of the company's policy, ethics, morality, ethics of the company and the strategy of the credibility of the company, which has been further divided in line with theory into responsible, communicative and innovative behaviour. In the practical part of the Bachelor project, we presented the Volkswagen AG Group, its company policies and declared responsibilities. We investigated the unwinding of the famous scandal when Americans discovered that Volkswagen AG vehicles produced much more exhaust gases than allowed. We examined how the Group responded to these findings, how much it was interested in solving the problems and how were the problems resolved. We were mainly interested in its credibility strategy, which helped to restore customer confidence. We also examined the business outcome and the balance sheet, which contained information about what happened in 2015 and 2016 with their profits. Volkswagen škandal emisije izpušni plini etika verodostojnost. Volkswagen scandal emissions exhaust gases ethics credibility. true true false [T. Stipar] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2017-08-11 18:30:08 2017-11-08 13:32:28 2022-08-01 13:50:30 2019-07-11 15:47:05 2017 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005 12865564 URN:SI:UM:DK:QEDNGFLP VS_Stipar_Tadeja_2017.pdf VS_Stipar_Tadeja_2017.pdf 1 7F10FA7FA3512835483AB82F8B98C8AF 60e8c1f98443f850a28b599af12fecaacfd1f31e20ba9f013af99af17c4f30d8 42d6e593-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/652a1194-c75f-451e-b3cf-b9b174f2c70d https://dk.um.si/Dokument.php?lang=slv&id=118047 Ekonomsko-poslovna fakulteta 0 0 0