20.500.12556/DKUM-67517 Fotografija v tiskanih oglasih za otroke Photography in print ads for children V diplomskem delu smo v začetku predstavili našo ciljno skupino, in sicer otroka v obdobju srednjega in poznega otroštva (od 6 let do začetka pubertete). Obdobje razvoja otroka smo tukaj razdelili na tri ravni, to so spoznavno-zaznavna, čustvena in socialna raven. V nadaljevanju smo podrobno predstavili oglaševanje in njegova načela, otroka kot potrošnika ter problem oglaševanja hrane in pijače otrokom. Oglas smo razdelali na posamezne elemente in se pri tem podrobneje posvetili fotografiji v oglasu. V drugem delu smo analizirali fotografijo v oglasih za otroke in ugotovili, da fotografija v oglasih za hrano in sladke prigrizke vsebuje elemente, ki najbolj pritegnejo otrokovo pozornost. In this thesis we initially presented our target group, namely the child in the period of middle and late childhood. We have divided the child’s development into three levels: cognitive-perceptive, emotional and social. In the following, we presented in detail the advertising and its principles, the child as a consumer, and the problem of advertising food and drink to children. We have divided the ad to individual elements and devoted more in detail to the photo in the ad. In the second part, we analyzed a photo in ads for children and found that the photo in ads for food and sweet snacks contains the elements that attract the attention of the child most. fotografija oglasi otroci photography ads children true true false G. Čretnik Slovenski jezik Angleški jezik Diplomsko delo/naloga 2017-08-22 09:43:27 2017-10-09 07:48:07 2022-08-01 14:04:33 2019-07-11 16:23:05 2017 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 77.06:655.3.066(043.2) 21020438 URN:SI:UM:DK:O6JNLOCX UN_Cretnik_Gaja_2017.pdf UN_Cretnik_Gaja_2017.pdf 1 C58B00AAA28DA50530DE2551D4EC6AD4 6cc9f4e719442cd333eee221282ed670a109554ac10d1d8da57bf2e627724586 4d28a65b-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/7e9bbf44-0711-4d83-9044-f22b56cb14f6 https://dk.um.si/Dokument.php?lang=slv&id=118448 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0