20.500.12556/DKUM-67644 Prenova spletne strani Judo kluba Triglav Kranj Renovation of judo klub triglav kranj website Internetni marketing je postal v zadnjem stoletju zelo popularen in izredno učinkovit. Skozi diplomo sem se v tej problematiki osredotočila na Judo klub Triglav Kranj. Judo je postal v zadnjem času izredno popularen šport. Zato mora tudi vsak judo klub delati na promociji samega sebe, da se bodoči člani odločijo zanj, saj se v Sloveniji stalno odpirajo novi klubi. Na tak problem je naletel Judo klub Triglav Kranj, ki je bil prej skoraj edini klub na gorenjskem. Sedaj pa je tu že kar nekaj klubov in če hoče še naprej imeti velik vpis, mora ustvariti privlačno internetno podobo, ki je trenutno še nima. Njihov problem je namreč izredno zastarela spletna stran. Obiskovalci spletne strani se pritožujejo, da je stran prazna, brez galerije slik, neažurna, brez informacij o treningih, trenerjih in podobno. V mojem diplomskem delu, sem se najprej osredotočila na elektronsko poslovanje in predstavila orodja za izdelavo spletne strani, ki sem jih kasneje uporabila za izdelavo prototipa. Raziskala sem želje in predloge članov, glede internetne promocije in na podlagi raziskav ustvarila moderno in privlačno spletno stran. Nato sem se posvetila optimizaciji spletne strani, da bodo bodoči člani stran še hitreje našli. Na koncu sem raziskovala, kakšen vpliv bo na uporabnike naredila nova spletna stran in poskusila predvideti, ali bo vpis na račun nove spletne strani kaj večji v novem šolskem letu. Internet marketing has become very popular and extremely effective over the last century. Through this diploma I focused on Judo Klub Triglav Kranj and their issue. Judo has recently become a very popular sport. So every judo club has to work to promote itself, so that future members decide for it, because new clubs are constantly opening in Slovenia. That kind of a problem has now Judo Klub Triglav Kranj, which was formerly the only club in the Gorenjska region. Nowdays, there are quite a few new clubs, and if they want to continue to have a big entry, they have to create an attractive internet image, which they doesen't have currently. Their problem is an extremely outdated website. Visitors of the website complain that the site is empty, without a gallery of pictures, not very detailed, without information about trainings, trainers, and so on. In my diploma thesis, I first focused on e-commerce and introduced tools for creating a website, that I later used, to make a prototype. I have explored the wishes and suggestions of club members regarding internet promotion and then,based on research, I created a modern and attractive website. I then tryed to optimizate the website so that the future members of the site will find it faster. In the end, I investigated what impact a new website will have on users, and tried to predict whether the entry to the account of a new website would be greater in the new school year. prenova spletne strani optimizacija spletne strani spletni marketing promocija renovation of the website website optimization online marketing promotion true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2017-08-25 12:10:13 2017-09-21 15:00:02 2022-08-01 14:16:35 2019-07-11 16:26:37 2017 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7965459 URN:SI:UM:DK:DTO7HLWE VS_Povsnar_Maja_2017.pdf VS_Povsnar_Maja_2017.pdf 1 89F9DE9619949EE2200307A6E569BA92 8a42a46c7969c8bf087334115e5f5caa7f97ab066ed358021aad75e90b20b56a 90665bd1-7c0e-11eb-bb7a-00155d0001ca 20.500.12556/dkum/9e3b1a4a-92bf-4303-8fe7-70b9b64f880b https://dk.um.si/Dokument.php?lang=slv&id=116059 Fakulteta za organizacijske vede 0 0 0