20.500.12556/DKUM-67704 Analiza ugleda Radia Capris Reputation analysis of Radio Capris Delo diplomskega seminarja obravnava pomen ugleda za podjetje. Ugled je sicer eden izmed neotipljivih dejavnikov uspeha, zaradi česar ga je težje ovrednotiti in meriti. Kljub temu je za dolgoročni obstoj podjetja nujno, da ugled ne le konstantno merijo, ampak ga tudi negujejo ter povečujejo. Ugled je prav tako ključnega pomena za obstanek v času gospodarske krize. V tem delu diplomskega seminarja, poleg teoretičnih osnov ugleda podjetja, z empirično raziskavo analiziramo tudi praktično upravljanje z ugledom na primeru slovenskega podjetja. To je tudi glavni cilj dela diplomskega seminarja. This diploma seminar discusses the importance of reputation for the company. Reputation is one of the intangible factors of success, which makes it difficult to evaluate and measure. Nevertheless, for the long-term exsitence of the company it is necessary not only to measure the reputation, but also to nurture and increase it. Reputation is also crucial for survival in times of economic crisis. In this diploma seminar we are not only discussing the theoretical basis of company's reputation but also analysing practical reputation management on the example of a slovenian company. This is also the main goal of this diploma seminar. ugled analiza ugleda upravljanje ugleda dejavniki ugleda merjenje ugleda komuniciranje reputation reputation analysis reputation management reputation factors reputation measuring communication true true false [U. Markun] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2017-08-28 16:16:25 2017-12-15 11:17:50 2022-08-01 14:20:59 2019-07-11 16:28:39 2017 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3 12944668 URN:SI:UM:DK:OBUJEFIZ UN_Markun_Urska_2017.pdf UN_Markun_Urska_2017.pdf 1 AB622EBB2A6B4CC9E19E74876135C8EB 0acffdb80618f369bea555e69ed3256fa6f4e5aa68d72947977afbd0e132523f 39e7ec3e-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/a4d3cc46-a256-44ef-a504-f05021542c53 https://dk.um.si/Dokument.php?lang=slv&id=117652 Ekonomsko-poslovna fakulteta 0 0 0