20.500.12556/DKUM-67906 Učinkovito spletno komuniciranje na primeru podjetja Nakitko d.o.o. Effective online communication in the case of Nakitko Company d.o.o. V današnjem času je svetovni splet postal vodilo globalizacije in komunikacije. Podjetja stremijo k doseganju svojih poslovnih ciljev, ki pa jih lahko lažje opravijo s pomočjo spleta. Skozi analizo literature in virov smo poizkušali ugotoviti, kateri elementi sestavljajo učinkovito spletno komunikacijo. Seznanili smo se z oblikami tržnega komuniciranja, strategijami spletne komunikacije in kanali spletne komunikacije. Ugotavljali smo, katera spletna orodja omogočajo podjetjem učinkovito spletno komunikacijo in skozi katere kanale komunicirajo ter kako. Ugotovitve smo primerjali s tistimi, ki smo jih pridobili z analizo podjetja Nakitko d.o.o., in jih poizkušali preučiti. In the present time, the internet has become a guide to globalization and communication. Companies strive to achieve their business goals, which they can do very well through the web. By analising literature and resources, we tried to find out which are the elements of effective online communication. We learned about forms of market communication, online communication strategies and online communication channels. We have identified which web tools enable companies to communicate effectively and on which channels they are used and how. The findings were compared with those obtained by the analysis of Nakitko d.o.o. We tried to analyze those findings. učinkovita spletna komunikacija spletno tržno komuniciranje kanali spletne komunikacije socialna omrežja effective online communication online market communication online communication channels social networks true true false M. Šmajs Slovenski jezik Angleški jezik Diplomsko delo/naloga 2017-09-02 17:20:55 2017-10-24 12:15:27 2022-08-01 14:36:05 2019-07-11 16:35:11 2017 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.113.25:004.777(043.2) 20980502 URN:SI:UM:DK:LBWKD63J UN_Smajs_Matevz_2017.pdf UN_Smajs_Matevz_2017.pdf 1 2C5FAE8D717FA731773AFFF5600A67A6 3762f765376bf4b0738d8295e8d03de487f1c0dc5165aaceaec76b6f67a8e455 a0812251-7c0e-11eb-bb7a-00155d0001ca 20.500.12556/dkum/8f037138-5950-48c3-9ada-a6c75059a7e1 https://dk.um.si/Dokument.php?lang=slv&id=116949 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0