20.500.12556/DKUM-67989 Strategija marketinga destinacije mesta maribor The marketing strategy of the destination of maribor Moja diplomska naloga predstavlja strategijo marketinga destinacije mesta Maribor. Trženje destinacij ter pojmi povezanimi z njim, so natančneje razloženi ter opisani v diplomski nalogi. Prav tako so podane kritike na že obstoječo strategijo in strateški dokument, ki ga poseduje Zavod za razvoj in turizem Maribor. Zaradi velike konkurence na trgu turističnih dejavnosti, ki ga povezuje tako cena kot ponudba, je potrebno svojo ponudbo prilagoditi trenutnim potrebam na trgu. Prednost bomo dosegali zgolj s simbiozo vseh turističnih ponudnikov, kakor tudi ostalih udeležencev v procesu. My thesis presents a marketing strategy for the city of Maribor. The marketing of destinations and the conceptions associated with it are explained and described in more detail in the thesis. There is also a review of the already existing strategy and the strategic document held by the Institute for Development and Tourism Maribor. Due to great competition in the tourism market, which is connected both by the price and the offer, it is necessary to adjust one's offer to the current needs of the market. One can gain advantage only with the symbiosis of all tourism tenderers and other participants in the process. turizem trženje strateški dokument strategija destinacije Tourism marketing strategic document strategy of destination true true false [B. Jeza] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2017-09-05 17:11:58 2018-10-23 11:37:16 2022-08-01 14:43:15 2019-07-11 16:38:01 2017 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 13125660 URN:SI:UM:DK:TY8AJSKZ UN_Jeza_Blaz_2017.pdf UN_Jeza_Blaz_2017.pdf 1 49D4E74123E1765FF0E311752A331D96 f70a6d8b7eea6ca436382fd2515fc67e66a8aeab21e6d0ca7196df8a3fb2503c 457348e4-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/9d08b50f-7bcb-4db5-992c-103be3de16e2 https://dk.um.si/Dokument.php?lang=slv&id=118177 Ekonomsko-poslovna fakulteta 0 0 0