20.500.12556/DKUM-68320 Visual Intelligence – Use and Manipulation in TV Advertising Vizualna inteligenca – uporaba in manipulacija v TV oglaševanju The main goal of this master thesis is to study how visual communication in TV advertising affects our psyche, examine the elements that can serve to awaken emotions and certain reactions of viewers. TV commercials are one of the most popular content available to us on television, bringing great profits to TV stations, as well as profit organizations that are advertised on their channels. Competition in TV advertising is huge and in order to achieve a successful campaign is necessary to understand how the marketing, media, psychology of visual communication and other elements that can affect the psyche of the viewer, such as cultural identity are functioning. Glavni cilj te magistrske naloge je preučiti, kako vizualna komunikacija in televizijsko oglaševanje vplivata na našo psiho, ter preučiti elemente, ki lahko služijo prebujanju čustev in določenih reakcij gledalcev. Televizijski oglasi so ena izmed najbolj priljubljenih vsebin na voljo na televiziji. Prinašajo velike dobičke televizijskim postajam in podjetjem, ki se oglašujejo na teh postajah. Konkurenca v televizijskem oglaševanju je tako ogromna, da je za doseganje uspeha v oglaševanju potrebno razumeti, kako lahko trženje, mediji, psihologija vizualne komunikacije in drugi vplivi na psiho gledalca, kot naprimer kulturna identiteta, funkcionirajo. Visual Communication Culture TV Advertising Color Psychology Marketing vizualne komunikacije kultura TV oglaševanje psihologija boja marketing true true false V. Bajcer Angleški jezik Slovenski jezik Magistrsko delo/naloga 2017-09-17 01:49:35 2017-11-23 12:48:09 2022-08-01 15:24:52 2019-07-11 16:49:21 2017 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8:659.443(043.2) 20982550 URN:SI:UM:DK:EQOOFSWY MAG_Bajcer_Vlatka_2017.pdf MAG_Bajcer_Vlatka_2017.pdf 1 62F50A1764B5B34535F653C0107CE1C3 e8e4b5e850eb609fa5cf5f805fc8394bf32e884571fa1b69b601fcdb4d147027 4529679c-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f8165bb9-090f-415c-84f3-b6ac9ee9b7ac https://dk.um.si/Dokument.php?lang=slv&id=118165 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0