20.500.12556/DKUM-68601 Poslovno komuniciranje Business communication Človeško telo s svojimi čutili vsako minuto zazna okoli 10.000 senzoričnih zaznav. Zaznave imajo različne pojavne oblike in so: vizualne zaznave, zaznave zvoka, vonja, temperature, okusa, bolečine in prostorskega položaja telesa (ravnotežja). Na osnovi zaznav iz fizičnega sveta v človekovih možganih nastanejo percepcije, kognicije in čustva. Pri sprejemanju in oddajanju sporočil sodeluje človekovo telo kot celota. Knjiga izhaja iz konceptov percepcijske organizacije. Tako, kot pri človekovem komuniciranju sodeluje telo kot celota, je tudi komuniciranje percepcijske organizacije treba obravnavati kot celoto. Vsebina komuniciranja se z vidika organizacije nanaša na vse atribute identitete organizacije. Z vidika okolja pa se nanaša na norme, potrebe, pričakovanja in želje do organizacije. Pojavne oblike komuniciranja organizacije z okoljem so: interpersonalno komuniciranje managementa in zaposlenih z okoljem, komuniciranje organizacije preko spletnih kanalov, marketinško komuniciranje, odnosi z javnostmi, odnosi z vlagatelji, pogajanja, lobiranje in krizno komuniciranje. »Who are we as an organization?« Organizational identity is the answer to the question. This book explores norms, needs, expectations and wishes from environment and the behaviours that bring solutions in the world of constant changes, high competition and need for constant development. From the beginning of modern business, the key for survival has always been communication, and it still is today. Communication is a process of exchanging verbal and non verbal messages. As a human body reacts to stimulations it gets through feeling, seeing, smelling, tasting and hearing, so the organisation should have an awareness of the internal and external environment. After detections from the physical world, the human brain develops perceptions, cognitions and emotions. In this process, the human body participates as a whole. Similarly, the communication of an organization should be considered as a whole. The content of business communication refers to all the attributes of the organization's identity. The forms of business communication are: interpersonal communication, marketing communication, public relations, investor relations, negotiations, lobbying and crisis communication; in context of organizational identity. poslovno komuniciranje organizacija image identiteta percepcija business communication organization image identity perception true false true Univerzitetna založba Univerze v Mariboru Slovenski jezik Angleški jezik Univerzitetna založba Univerze v Mariboru Znanstveno delo 2017-09-28 12:34:16 2017-09-28 12:34:17 2022-08-01 15:45:24 2019-07-11 16:58:13 2017 0 Maribor 2017 Maribor 328 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 978-961-286-092-9 005.57(0.034.2) 93026561 10.18690/978-961-286-092-9 URN:SI:UM:DK:NGOO8GKK Ferjan_2017_Poslovno_komuniciranje.pdf Ferjan_2017_Poslovno_komuniciranje.pdf 1 C8772589C27C7CCE40031516F801C556 97ad16864414a4548edc9bff1fd131df674a60f74e2c53d5589072d803512f59 87775575-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1b4bc164-d4ec-4e9d-bb15-4dc9b11c7b04 https://dk.um.si/Dokument.php?lang=slv&id=131694 http://press.um.si/index.php/ump/catalog/book/269 1 https://dk.um.si/Dokument.php?lang=slv&id=119116 Fakulteta za organizacijske vede Univerzitetna založba Univerze v Mariboru 0 0 0