20.500.12556/DKUM-68618 Pomen in proces oblikovanja celostne grafične podobe za podjetja The meaning and process of creating visual corporate identity V diplomskem delu smo predstavili in pojasnili osnovne značilnosti ter elemente celostne grafične podobe. Osredotočili smo se na vzroke za prenovo celostne grafične podobe in raziskali proces oblikovanja. Na podlagi teoretičnega dela smo v praktičnem delu predstavili podjetje Copy Center, čemur je sledila prenova celostne grafične podobe podjetja. The graduation thesis presents and illustrates the basic characteristics and elements of visual corporate identity. We focused on the reasons for rebranding visual corporate identity and also on the research of the design process itself. According to the theoretic part of our graduation thesis we presented the company Copy Center in the empirical part which was then followed by rebranding the visual corporate identity. celostna grafična podoba grafično oblikovanje vizualna komunikacija visual corporate identity graphic design visual communication true true false J. Belna Slovenski jezik Angleški jezik Diplomsko delo/naloga 2017-09-29 15:26:50 2017-11-30 13:24:16 2022-08-01 15:46:37 2019-07-11 16:58:49 2017 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 655.26:658.114(043.2) 21025046 URN:SI:UM:DK:P8KJXZ61 UN_Belna_Jasna_2017.pdf UN_Belna_Jasna_2017.pdf 1 F95C33E2167DA0F8261E193C72D657A5 c615ee7b6f652c4f3c1446026989938bddb248437c22bd134096d6e1027133be 6455e139-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d34766f9-2b88-44ea-aa38-6ffcc03d133e https://dk.um.si/Dokument.php?lang=slv&id=119219 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0