20.500.12556/DKUM-68789 Nemški avtomobilski oglasi v slovenskih prevodih - 7 plätze, fertig, los. German car advertisements in slovenian translations - 7 plätze, fertig, los. Danes si zelo težko predstavljamo življenje brez oglasov in reklam, saj živimo v globalni in potrošniško naravnani družbi. Zaradi hitrega razvoja informacijsko-komunikacijskih tehnologij in enostavnega dostopa, je postal svetovni splet eden glavnih medijev, s pomočjo katerega oglaševalci oglašujejo določeni izdelek ali storitev. Glavni cilj oglasnih sporočil je nagovoriti potencialne kupce in jih prepričati v nakup. Magistrska naloga obravnava slogane in oglasna besedila petih svetovno znanih proizvajalcev avtomobilov in njihove slovenske prevode. Namen magistrske naloge je s pomočjo primerjalne in prevodoslovne analize predstaviti ustreznost in učinkovitost prevodov izbranih oglasnih besedil. Zaradi jezikovnih in kulturnospecifičnih razlik se prevajalci včasih znajdejo pred zahtevno nalogo, kako določeno kulturno zaznamovano prvino prevesti oz. prenesti v ciljni jezik. Besedila, ki nastajajo za oglaševalske namene, so v večini primerov polna različnih rim, poetičnih izrazov, besednih iger in novo tvorjenih besed. Za prevajanje takšnih besedil je potreben, ne samo usposobljen prevajalec, ki odlično obvlada oba jezika in pozna obe kulturi, ki sta vpeti v postopek prevajanja, ampak tudi zelo iznajdljiv in ustvarjalen prevajalec. Na osnovi opravljene jezikovno-prevodne in medkulturne analize zajema empirična raziskava analizo petdesetih primerov oglasnih besedil, pridobljenih na uradnih spletnih straneh naslednjih petih nemških proizvajalcev avtomobilov: BMW, Audi, Mercedes-Benz, Opel in Volkswagen. Nowadays, it is very difficult to imagine life without ads and commercials, because we live in a global and consumer-oriented society. Due to easy access and rapid development of information and communication technologies, the World Wide Web has become one of the main media through which companies advertise a particular product or service. The main goal of advertising is to address potential customers and convince them to buy the advertised product. The master's thesis deals with the slogans and advertisements of five world-renowned car manufacturers and their Slovenian translations. The purpose of the master's thesis is to present the relevance and efficiency of these translations by means of comparison and analysis. Due to linguistic and cultural differences, translators sometimes find themselves facing a difficult task of how to translate certain cultural marked element in the text they are translating. Texts produced for advertising purposes are often accompanied by various rhymes, poetic expressions, word games, and new words that are created for the purpose of advertising a specific product or service. The translation of such texts requires not only a good translator that perfectly masters both languages and both cultures, which are embedded in the process of translation, but also a very resourceful and creative translator. The master's thesis includes an analysis of fifty examples from the official websites of the following five German car manufacturers: BMW, Audi, Mercedes-Benz, Opel and Volkswagen. Oglasi prevajanje prevajalec ustreznost prevoda nemški proizvajalci avtomobilov kulturno zaznamovane prvine Advertisements translation translator adequacy of the translation German car manufacturers cultural marked elements true true false [T. Temlin] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2017-10-18 23:00:54 2017-11-08 10:44:28 2022-08-01 16:18:54 2019-07-11 17:04:48 2017 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 81'25=112.2=163.6:659.1(043.2) 23441416 URN:SI:UM:DK:3SEXJ8PK MAG_Temlin_Tomi_2017.pdf MAG_Temlin_Tomi_2017.pdf 1 07C7B662793C90698644797E2B7309F1 4fc77ded1699da68105886a79c3326cea12c1d176457c5bbe0601450b742148b 72f5acf7-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/432c16f2-db2c-4e70-ac74-c58f9818d4f3 https://dk.um.si/Dokument.php?lang=slv&id=119780 Filozofska fakulteta 0 0 0