20.500.12556/DKUM-68957 Business plan for a Zen garden Poslovni načrt za Zen vrt The placement of a theme park in the form of a Zen garden, as a business opportunity in the Slovenian rural area, is discussed. The design of the garden, with all the major points of a standard business plan, is accurately presented, with a description of the business, branch, and services, market analysis, marketing strategy, financial projections, and a plan of the work and activities. The financial aspect is presented as the amount of investment, net present value, and internal rate of return. The amount of investment is estimated at € 14.891, which should be reimbursed within 4 years of operations. The estimated internal rate of return is estimated at 16.86%. Part of the study is the market analysis - conduction of a survey into knowledge of, and interest in, Zen and Zen gardens. The principles of landscape ecology are respected, as the Zen garden would be set in the woods and will blend seamlessly into the landscape. Diskutirana je umestitev tematskega parka - zen vrta, kot poslovna priložnost na območju slovenskega podeželja. Natančno je predstavljena zasnova vrta z vsemi glavnimi sklopi standardnega poslovnega načrta: opis podjetja in panoge, opis storitve, analiza trga, strategija trženja, finančne projekcije ter načrt dela in aktivnosti. Finančni vidik je predstavljen z oceno finančnih param- etrov kot so višina investicije, neto sedanja vrednost in interna stopnja donosa. Višina investicije projekta je ocenjena na 14.890,70 €, povrnila naj bi se v 4 letih poslovanja. Ocenjena interna stopnja donosa ob povratku investicije je 16,86 %. Del raziskave pred- stavlja analiza trga -izvedba ankete o poznavanju in zanimanju za zen in zen vrt. Pri načrtovanju zen vrta so upoštevani principi krajinske ekologije, saj postavitev vrta v gozdvsekakor vpliva na krajino. theme parks sustainable tourism investment financial indicators landscape ecology tematski parki trajnostni turizem naložbe finančni kazalniki krajinska ekologija true false true Angleški jezik Slovenski jezik Znanstveno delo 2017-11-14 12:07:00 2017-11-14 12:07:55 2022-08-01 16:31:28 2019-07-11 17:16:25 2015 0 0 str. 1-7 št. 1/2 Letn. 12 Dec. 2015 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1580-8432 712 116855808 4128300 10.1515/agricultura-2016-0001 1580-8432 URN:SI:UM:DK:OTS5SQXR Agricultura_2015_Zibrat,_Pazek,_Weingerl_Business_plan_for_a_Zen_garden.pdf Agricultura_2015_Zibrat,_Pazek,_Weingerl_Business_plan_for_a_Zen_garden.pdf 1 21A6665C229D5E3E73657A08AF8D8E5C 2e8d3e1a61c43eff39211a22aebc9816e7019971da23b7ab68e3b034960730bf 7e8ceeb2-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/977237fe-9a7c-436f-ba88-4edd6e4efefe https://dk.um.si/Dokument.php?lang=slv&id=120259 https://www.degruyter.com/view/j/agricultura.2015.12.issue-1-2/agricultura-2016-0001/agricultura-2016-0001.xml 1 https://dk.um.si/Dokument.php?lang=slv&id=120258 Fakulteta za kmetijstvo in biosistemske vede Agricultura 0 0 0