20.500.12556/DKUM-69092
Commercialization methods of a new product/service in ICT industry
case of a science & technology park
Metode komercializacije novih izdelkov in storitev na področju IKT industrije
primer znanstveno tehnološkega parka
Purpose: Commercialization is a step toward new products/services development. Due to high rate of product/service failure in ICT industry, the purpose of this paper is to study and evaluate commercialization methods implemented by companies that operate within ICT industry at the Science and Technology Park of University of Tehran.
Design/Methodology/Approach: The methodology of this study is of field research type. After examining commercialization methods presented in the literature and confirming methods found by the discipline elite, structured interviews were conducted addressed managers and experts of ICT companies.
Results: Three methods of “joint research contracts”, “exhibitions” and “spin-offs” are among the most common commercialization methods used by companies.
Conclusion: Due to uncertainties that exist in ICT industry, companies should consider different strategies in order to develop successful products and services. Finally, specific policies are determined to implement each commercialization method in knowledge-based companies.
Namen: Komercializacija je korak v razvoju novih izdelkov in storitev. Ker je delež stopnje neuspešnih komercializacije izdelkov in storitev v IKT industrij na splošno zelo visok, smo se namenili preučiti in oceniti metode komercializacije, ki jih uporabljajo podjetja s področja IKT industrije v Tehnološkem parku Univerze za znanost in tehnologijo v Teheranu.
Načrtovanje/ metodologija / pristop: Osnovni metodološki pristop naše študije je terenska raziskava. Potem ko smo proučili metode komercializacije predstavljene v literaturi in izbrali tiste, ki so bile ocenjene kot najboljše, smo opravili še strukturirane intervjuje z managerji in strokovnjaki v IKT podjetjih.
Rezultati: Tri metode: “skupne pogodbe za raziskovanje”, “razstave” in “spin-off” so med najpogostejšimi metodami komercializacije, ki jih uporabljajo podjetja.
Zaključek: Zaradi negotovosti, ki so vedno prisotne v IKT industriji, morajo podjetja uporabljati različne strategije, da bi razvili uspešne izdelke in storitve. Podjetja, katerih dejavnost temelji na znanju, morajo poiskati svoje specifične pristopi in politike za komercializacijo svojih izdelkov in storitev.
innovation
commercialization
ICT
science and technology park
informacijsko-komunikacijska tehnologija
podjetja
storitve
proizvodi
inovacije
poslovna strategija
poslovna uspešnost
konkurenčnost
true
true
true
Angleški jezik
Slovenski jezik
Znanstveno delo
2017-11-29 08:45:28
2017-11-29 08:46:43
2022-08-01 16:53:00
2019-07-11 17:20:40
2015
0
0
str. 131-139
št. 2
Letn. 48
0000-00-00
Zaloznikova
Objavljeno
NiDoloceno
0000-00-00
0000-00-00
0000-00-00
1318-5454
005.523:659.23:004
610909
283336192
10.1515/orga-2015-0007
1318-5454
URN:SI:UM:DK:UOOACEEH
Organizacija_2015_Aslani_et_al._Commercialization_Methods_of_a_New_Productservice_in_ICT_Industry_Case_of_a_Science_&_Technology_Park.pdf
Organizacija_2015_Aslani_et_al._Commercialization_Methods_of_a_New_Productservice_in_ICT_Industry_Case_of_a_Science_&_Technology_Park.pdf
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86727c9a-7c0f-11eb-bb7a-00155d0001ca
20.500.12556/dkum/b0a34322-0523-482d-b6cd-13780e9256fa
https://dk.um.si/Dokument.php?lang=slv&id=120585
https://www.degruyter.com/view/j/orga.2015.48.issue-2/orga-2015-0007/orga-2015-0007.xml
1
https://dk.um.si/Dokument.php?lang=slv&id=120586
Fakulteta za organizacijske vede
Organizacija
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