20.500.12556/DKUM-69145 Uporaba družbenih omrežij za oglaševanje visokošolske institucije The use of social networks for marketing a higher education institution V diplomskem delu smo ugotavljali, katero družbeno omrežje dijaki vsakodnevno največ uporabljajo z namenom, da ugotovimo, katero je najbolj primerno za spletno oglaševanje visokošolske institucije in s tem pridobitev bodočih študentov. Ker imajo visokošolske institucije danes na področju izobraževanja močno zaostreno konkurenco in jih to sili v vsakodnevno proučevanje in iskanje najučinkovitejših načinov spletnega oglaševanja, smo ugotavljali tudi vedenje dijakov na družbenih omrežjih in s tem visokošolskim institucijam podali smernice za postavljanje učinkovitejših strategij. The diploma thesis analyses which social network is most popular today amongst high-school students. The aim is to inform higher education institutions what the best social network would be for advertisement aimed at attracting future students. Nowadays, competition in the educational sector is higher than in the past. Therefore, educational institutions are forced into formal research on the effectiveness of advertising. Additional analysis of the behaviour of high-school students on social networks has helped with providing institutions with guidelines for setting up more effective strategies. internet splet družbena omrežja spletno oglaševanje oglaševanje visokošolske institucije internet web social network advertising digital marketing higher education institutions true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2017-12-01 11:35:52 2017-12-22 09:52:16 2022-08-01 16:56:48 2019-07-11 17:22:23 2017 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7986195 URN:SI:UM:DK:SHPSU5AN UN_Dobovsek_Tina_2017.pdf UN_Dobovsek_Tina_2017.pdf 1 4538740BDB9D709B83DEF46C19560205 426711ed9676b548cf93407b15553ca4dd7aa8d15dc735d3cdfa7e58233e75c4 8a5377c8-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6608ba86-4ca3-435a-bb25-fd5982b87968 https://dk.um.si/Dokument.php?lang=slv&id=120716 Fakulteta za organizacijske vede 0 0 0