20.500.12556/DKUM-69624 Prepričevalne tehnike spletnih strani za rezervacije Persuasion techniques of reservation websites V sklopu te magistrske naloge smo raziskovali rabo prepričevalnih tehnik na spletni strani Booking.com. Najprej smo opravili kvalitativni del raziskave, nato še kvantitativni. V kvalitativnem delu smo pridobili različne informacije o rabi prepričevalnih tehnik. Kvalitativni del je bil tudi izhodišče za kvantitativni del raziskave, kjer smo s spletne strani Booking.com zbrali 140 ponudb oziroma enot, ki smo jih analizirali. Rezultati kvantitativnega dela so pokazali, da je povezava med številom recenzij in intenziteto prepričevalnih tehnik šibka, vendar opazna. Povezava med številom zvezdic in intenziteto prepričevalnih tehnik je zmerno močna. Povezave med oceno in intenziteto prepričevalnih tehnik nismo zaznali. Prav tako nismo zaznali povezave med uspešnostjo turizma države in intenzitete prepričevalnih tehnik ali med ceno in intenziteto prepričevalnih tehnik. Rezultate obeh delov raziskave smo interpretirali, omenili nekaj zanimivosti in navedli naša pričakovanja o spremembah rabe prepričevalnih tehnik na spletnih straneh za rezervacije. Prav tako smo izpostavili, katere raziskave bi bilo smiselno opraviti v prihodnje. In this master thesis we researched the use of persuasion techniques on website Booking.com. First we completed the qualitative part of the research and then the quantitative part. In the qualitative part we obtained various information about the use of persuasion techniques. The qualitative part was also used as a basis for the quantitative part where we collected 140 offers or units that we analyzed. Results of the quantitative part have shown that there is a weak but noticeable correlation between number of reviews and the intensity of persuasion techniques. The correlation between number of hotel stars and the intensity of persuasion techniques was moderate. We didn't notice a correlation between the rating and the intensity of persuasion techniques. Nor did we notice a correlation between success of country's tourism and the intensity of persuasion techniques or between the price and the intensity of persuasion techniques. We interpreted the results of both parts of the research, mentioned a few interesting points and named our expectations about the changes of persuasion techniques' use on reservation websites. We also pointed out which researches would be meaningful to conduct in the future. prepričevanje turizem promocija prepričevalne tehnike persuasion tourism promotion persuasion techniques true true false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2018-02-11 20:33:25 2018-03-01 07:57:26 2022-08-01 17:58:24 2019-07-11 17:38:38 2018 0 Brežice 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138:004.738.5:338.48(043.2) 2048245843 URN:SI:UM:DK:LWMVUXKD MAG_Bozicnik_Bruno_2018.pdf MAG_Bozicnik_Bruno_2018.pdf 1 94F0AB0EB348A488EC1B252F4226D7B3 96be687ae59823e76bf5ad5d89e8124b0043e51001041afc6b4b7a165c38ffd5 aefb62b1-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3c38aa97-ba62-4fb9-a247-a2b4659c5b9f https://dk.um.si/Dokument.php?lang=slv&id=122201 Fakulteta za turizem 0 0 0