20.500.12556/DKUM-69898 Place as overlap between the interests of regional geography and marketing The new challenges presented by a place have launched a marketing research initiative that integrates various marketing approaches requiring not only a wide variety of knowledge in humanities, social sciences, and business disciplines, but also comprehension of the entire complexity of its product – a place. The intricacy of its very essence and nature has probably been one of the reasons why no consensus exists so far on how to define the marketing of place. Here is the space for geography to which a place represents an object of research, and to which a place is also part of the method of how to perform such research. This paper is dedicated to discussion about the issues of applicability of the concept of place in territorial marketing that forms the contact zone between regional geography and marketing. the concept of place place marketing regional geography regionalna geografija regionalni razvoj prostor prostorska struktura true true true Angleški jezik Slovenski jezik Znanstveno delo 2018-03-13 09:24:03 2018-03-13 09:27:58 2022-08-01 18:17:58 2019-10-03 03:14:10 2007 0 0 str. 53-62 št. 2 Letn. 2 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1854-665X 911.6 229718016 246467840 1854-665X URN:SI:UM:DK:S0UTAIX1 Revija_za_geografijo_2007_Matlovicova_Place_as_overlap_between_the_interests_of_regional_geography_and_marketing.pdf Revija_za_geografijo_2007_Matlovicova_Place_as_overlap_between_the_interests_of_regional_geography_and_marketing.pdf 1 2D253D36FB7C3950A214AEC14D602D24 41ce82fb631861915cba10ecbac8762326ca538371df82d6e339508f32f6481d b746e9e3-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6a7e3ae2-846a-46d8-9de4-f59fa474eb0c https://dk.um.si/Dokument.php?lang=slv&id=122558 http://www.ff.um.si/zalozba-in-knjigarna/ponudba/zbirke-in-revije/revija-za-geografijo/clanki/stevilka-2-2-2007/022-06_matlovicova.pdf 1 https://dk.um.si/Dokument.php?lang=slv&id=122559 Filozofska fakulteta Revija za geografijo 0 0 0