20.500.12556/DKUM-70034 Vpliv zadovoljstva zaposlenih v zelenem turizmu na izkušnjo turistov Impact of green tourism employees' satisfaction on tourist experience Turizem je dinamična gospodarska dejavnost, ki dosega visoko stopnjo rasti in ima velik multiplikacijski učinek. Pozitivno vpliva na zaposlovanje v krajih, kjer se razvija. Sočasno je turizem najizrazitejši sociološki pojav našega časa, saj je postal način življenja v razvitih delih sveta. V svetu, ki se nenehno razvija in raste, so podnebne spremembe in okoljska problematika postali eden izmed ključnih izzivov na globalni ravni. To se kaže tudi v turizmu. Potrošniki so vse bolj okoljsko ozaveščeni in posledično naklonjeni zeleni ponudbi. Med glavne motive potovanj zato spadajo prav odkrivanje naravne in kulturne krajine oziroma dediščine ter uživanje v sprostitvi, ki jo prinašajo lepa ohranjena narava ter aktivnosti v njej. Da bi naravo ohranili za sedanje in prihodnje rodove, se turizem čedalje bolj usmerja v trajnostno oziroma zeleno poslovanje. Kljub zelenemu poslovanju je za zadovoljstvo turistov pomembno veliko več od ohranjene narave. Eden izmed najpomembnejših dejavnikov so ljudje. Zaposleni in njihov odnos veliko doprinesejo k celoviti izkušnji turistov. Kadri so zato najpomembnejše premoženje podjetja in njihovo uspešno upravljanje pripomore k njihovemu zadovoljstvu in posledično k zadovoljstvu turistov oziroma uspešnosti poslovanja. Lahko rečemo, da so kadri ključ do uspeha (Carell et al. Možina et al. 2002, 12). V nalogi smo s hipotezami preverili, ali navedene trditve držijo in ali res obstaja povezava med zadovoljnimi zaposlenimi in zadovoljnimi turisti. V teoretičnem delu smo predstavili glavne značilnosti zelenega turizma in človeških virov ter obe področji povezali. V empiričnem delu pa smo izvedli raziskavo med zaposlenimi v zelenih turističnih podjetjih ter med njihovimi gosti in opravili intervjuje z vodilnimi zaposlenimi. Končna ocena stanja potrjuje navedene trditve. Kljub temu pa se je pokazala tudi raznovrstna problematika, zato smo nanjo opozorili in predlagali izboljšave. Tourism is a dynamic, growth-oriented activity that achieves high growth rates and has a high multiplier effect. In places where tourism is developing it has a positive impact on employment. At the same time, tourism is the most prominent sociological phenomenon of our time. In developed parts of the world, tourism has become life-style. In a world that is constantly developing and growing, climate changes and environmental issues have become some of the key challenges at the global level. This trend is also reflected in tourism. Consumers are increasingly favoring the green options. One of the main motives for traveling is to discover the nature and cultural landscape or heritage, and to enjoy in the relaxation and activities offered by the beautiful nature. In order to preserve this for present and future generations, tourism is increasingly turning to sustainable and green business. Beside of green business, there are other important things to do to satisfy tourists. One of the most important factors in the story of tourism are people. Employees and their relationship contribute to the overall experience of tourists. Personnel is the most important assets of the company and successful management contributes to their satisfaction and, consequently, to the satisfaction of tourists and to the success of business. We can say that employees are the key to success (Carell et al. Možina et al. 2002, 12). With the hypotheses we checked if these statements are true and whether there is a link between satisfied employees and satisfied tourists. In the theoretical part we presented the main features of green tourism and human resources and linked both areas together. In the empirical part we carried out a survey among employees in green tourist companies and their guests and conducted interviews with leading employees. The final assessment of the situation confirms our stated claims. Even so some issues were revealed so we pointed at them and made suggestions for improvement. Zeleni turizem človeški viri zadovoljstvo zaposlenih zadovoljstvo turistov Slovenia Green Accommodation Tourism green tourism human resources employee satisfaction satisfaction of tourists Slovenia Green Accommodation true true false [T. Rojko] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2018-03-28 22:17:35 2018-06-26 14:34:49 2022-08-01 18:42:47 2019-07-11 17:53:35 2018 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 13046556 URN:SI:UM:DK:MPTCTAA0 MAG_Rojko_Tina_2018.pdf MAG_Rojko_Tina_2018.pdf 1 DB5E03BCBA6DD2A21593699D437F2308 78ebd6ef4bb0ccb7b8bf677210cbb4265ec73d7114417055d863cd82b94e294e d7d75f34-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/58d33325-3c14-48ac-86ca-5d72c9372d92 https://dk.um.si/Dokument.php?lang=slv&id=123472 Ekonomsko-poslovna fakulteta 0 0 0