20.500.12556/DKUM-70045 Are consumers in Slovenia concerned about the mountain quality food? Recently, several studies on mountain quality food products (further referred to as MQFP) emerged EU wide, especially after the EU charter of MQFP was established. In Slovenia, the first studies on MQFP where implemented in the frame of the EU FP6 Euro Marc project, started in 2007. After the project scope, the importance of MQFP is much more extensive then only according to purchase and consumer perceptions, thus the developing of mountain food products is also the developing of mountain areas and therefore part of broader rural development issues. In the paper, the first consumer analyses are presented, with the aim to find out whether consumers are sensitive to such products at all and to find out whether there exist some positive synergies between consumers and area of origin. The consumer analyses were carried out on the basis of questionnaires, and the data is presented with the descriptive statistics. The results show that consumers have in general a very positive perception of MQFP, althought they do not know what exactly the characteristics of MQFP should be. As regards the synergies between the area of origin and the purchasing of MQFP, the results differ according to the area the respodents come from (e.g. mountain, non-mountain areas). mountain quality food product consumers kakovostna živila z gorskih območij potrošniki true true true Angleški jezik Slovenski jezik Oddelek za geografijo, Filozofska fakulteta Univerze v Mariboru Znanstveno delo 2018-03-29 09:12:07 2018-03-29 09:12:54 2022-08-01 18:43:33 2019-10-22 03:12:05 2010 0 0 str. 115-123 št. 1 Letn. 5 2010 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1854-665X 631.147(497.4-23.0):664 229718016 2969644 1854-665X URN:SI:UM:DK:AQGLOUZB Revija_za_geografijo_2010_Majkovic,_Borec_Are_consumers_in_Slovenia_concerned_about_the_mountain_quality_food.pdf Revija_za_geografijo_2010_Majkovic,_Borec_Are_consumers_in_Slovenia_concerned_about_the_mountain_quality_food.pdf 1 B0FE87F6935D42AE1DC9564C9F9416F3 da360cd6a1a5b77d8bf4138557c49be43bb0ff2e1ac55ab3788e58b875b730e9 d8ae24cd-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/2ef63cb6-a553-4d54-ba06-8ab0e042ca0c https://dk.um.si/Dokument.php?lang=slv&id=123500 http://www.ff.um.si/zalozba-in-knjigarna/ponudba/zbirke-in-revije/revija-za-geografijo/clanki/stevilka-5-1-2010/051-10_majakovic_borec.pdf 1 https://dk.um.si/Dokument.php?lang=slv&id=123499 Filozofska fakulteta Revija za geografijo 0 0 0