20.500.12556/DKUM-70241 Social networks as a medium for establishing long-term relationships between customers and brands Družbena omrežja kot medij za vzpostavitev dolgoročnega odnosa med uporabniki in blagovnimi znamkami Social networks have become a big part of our everyday life. They have shaped our everyday lives, the way we communicate, express ourselves and the way we think. The main idea of this research is to explore and show to what extent and in what way do social networks facilitate the promotion of brands among younger users/audience, and what is their role in building a long-term relationship between the customer and the brand Socialna omrežja so postala velik del našega vsakdanjika. Izoblikovala so način našega življenja. Način kako komuniciramo, se izražamo in tudi razmišljamo. Glavni cilj te raziskave je bil raziskati in prikazati v kolikšni meri in kako socialna omrežja pomagajo oziroma spodbujajo promoviranje znamk pri mlajših uporabnikih/občinstvu in tudi kako prispevajo k dolgoročnemu sodelovanju/povezanosti med kupcem in prodajalcem social networks branding establishing relationships between a costumer and a brand socialna omrežja znamčenje vzpostavitev povezav med uporabnikom in znamko true true false M. Županić Angleški jezik Slovenski jezik Magistrsko delo/naloga 2018-04-18 22:01:23 2018-06-26 07:46:14 2022-08-01 18:58:42 2019-07-11 18:00:31 2018 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.472.4:347.772(043.2) 21514006 URN:SI:UM:DK:W38H0C5I MAG_Zupanic_Matija_2018.pdf MAG_Zupanic_Matija_2018.pdf 1 F8642E9A8A674134BC25C6CAA6585CEF 80082f97dc15d3329c2d9a73653b96697ba6d02d285bfed206c136666d2760bf 1055328d-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/24236b6d-03cf-4d0c-88e4-222c44fad1b9 https://dk.um.si/Dokument.php?lang=slv&id=126040 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0