20.500.12556/DKUM-70410 Green product According to Kotler (1998) the product is the first and most important element of the marketing combination. Product strategy should include consistent decisions "about the product combination, group of products, brands, packaging and labelling." (Kotler 1998: 459). After we identify green products we will especially be interested in specific strategies for developing green products and packaging and green brand positioning. Shortly green products can be labelled as more durable, non-toxic, made from recycled materials and have less or only necessary volume of packaging (Ottman 1997: 89). Broader definition is given by Peattie (1995) who also considers the social dimension under the concept of green. He considers the product or service as green, where its effect on the natural environment and its social impact in terms of production, use or disposal, is significantly improved with respect to conventional products and services (Peattie 1995). Green product strategy should be implemented through: - Development of green product, - Green brand, - Eco-label and - Eco-design. environmental management green products green brand eco-label eco-design okoljski management zeleni proizvodi zelena blagovna znamka eko oznaka eko oblikovanje true false true Angleški jezik Slovenski jezik Znanstveno delo 2018-05-10 09:49:54 2018-05-10 09:51:06 2022-08-01 19:18:19 2019-07-11 18:06:26 2016 0 0 str. 43-50 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5 288026880 512826685 URN:SI:UM:DK:OUPSS2LE Scarcity_&_introduction_to_environmental_management_2016_Jereb_et_al._06_Green_product.pdf Scarcity_&_introduction_to_environmental_management_2016_Jereb_et_al._06_Green_product.pdf 1 A0203D898706BF60EB9C53EC7E227AEC 060a7f84088c43252af603fd9f064c29c784853efe30ab5a2217e7a997aadca0 f17cff04-7c0f-11eb-bb7a-00155d0001ca 20.500.12556/dkum/313e1c52-f65f-4f14-b701-71cc36def427 https://dk.um.si/Dokument.php?lang=slv&id=124538 http://sphub.org/books/eu-tempus-recoaud-scarcity-and-introduction-to-environmental-management/ 1 https://dk.um.si/Dokument.php?lang=slv&id=124536 Fakulteta za logistiko Environmental management & audit 1: Scarcity & introduction to environmental management 0 0 0