20.500.12556/DKUM-70553 Zadovoljstvo s spletno stranjo podjetja Tala spa - Salon lepote in razvajanja, Emy Alas Pana s. p. Satisfaction with the website of the company TALA SPA – salon lepote in razvajanja, Emy Alas Pana s.p. Dandanes je za podjetja zelo pomembno, da imajo za svojo prepoznavnost tudi svojo spletno stran, s katero se predstavljajo. Spletna stran mora biti zanimiva, uporabna, všečna, vsebovati pa mora tudi vse potrebne informacije, ki jih obiskovalci potrebujejo. V teoretičnem delu diplomskega projekta je podrobneje predstavljeno marketinško komuniciranje, vrste komuniciranja, celovit komunikacijski program in instrumenti marketinškega komuniciranja. Opredelili smo tudi pomen spletne strani, kakšna mora biti kakovostna spletna stran in kateri so elementi za doseganje uspešne spletne strani. V empiričnem delu diplomskega projekta je predstavljeno podjetje TALA SPA – Salon lepote in razvajanja, Emy Alas Pana s. p. in njihove storitve. S pomočjo obiskovalcev njihove spletne strani smo ugotovili, kakšna je spletna stran v njihovih očeh. Te podatke smo pridobili s pomočjo spletnega anketnega vprašalnika in podali svoje predloge za izboljšave. Vprašanja so bila zaprtega tipa, zato so podatki obdelani statistično. Today, it is really important that companies have their own website where they present themselves for their recognition. The website has to be interesting, useful, likable, and it has to include all the needed information that visitors need. The theoretical part of the diploma thesis presents marketing communication, kinds of communication, the whole communication program, and instruments of marketing communication in details. We have defined the importance of a website, how should a quality website look like, and the elements for a successful websites. The empirical part of the diploma project presents the company TALA SPA – Salon lepote in razvajanja, Emy Alas Pana s. p. and their services. With the opinions of the visitors of their website, we have found out the opinion about their website. We have gained the data with a web questionnaire and give our suggestions for improvements. The questions have been closed; therefore, the data are statistically presented. marketinško komuniciranje komunikacijski program spletna stran kakovost spletne strani elementi uspešne spletne strani marketing communication communication program website quality of the website element of a successful website true true false [K. Vučko] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2018-05-22 17:53:49 2018-08-02 12:30:10 2022-08-01 19:29:33 2019-07-11 18:11:13 2018 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3 13061404 URN:SI:UM:DK:OTZ0UVK4 VS_Vucko_Kaja_2018.pdf VS_Vucko_Kaja_2018.pdf 1 D68F77122D6A17803599CA44014C2103 86d0e041d3ad89041a106b2fd174d441bc7c29ff73c31a5e4f21c8726698bae3 139a2f3e-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/cac4337d-c0e8-4dfa-a0f3-cdb4db15955d https://dk.um.si/Dokument.php?lang=slv&id=126217 Ekonomsko-poslovna fakulteta 0 0 0