20.500.12556/DKUM-70610 Strategija trajnostnega razvoja Vile Savinjski dvor v Rimskih Toplicah Sustainable development strategy for Villa Savinjski dvor in Rimske Toplice, Slovenia V času, ko sta varovanje okolja ter skrb zanj vse pomembnejši, je prizadevanje za trajnostno naravnanost turističnih destinacij, ponudnikov in ne nazadnje turistov samih izjemnega pomena. Magistrsko delo se ukvarja s strategijo razvoja nekdaj uspešnega turističnega objekta - vile Savinjski dvor v Rimskih Toplicah. Predstavlja osnove trajnosti in njenega koncepta znotraj turistične industrije, upravljanje trajnostnega turizma, marketing ter koncept butičnega hotela. Popelje nas skozi zgodovino deležnika, izpostavlja potenciale objekta in pripadajočega zemljišča za razvoj v luči trajnosti, predstavlja možnosti povezovanja z deležniki znotraj destinacije ter uvaja inovativne spremljevalne aktivnosti, ki bodo obogatile ponudbo destinacije. Strategije razvoja se loteva z vidika trajnosti ter ekološkega in odgovornega turizma; V benchmarking analizi predstavlja slovenska primera dobre prakse ruralnih butičnih hotelov. Izsledki kvalitativnega raziskovanja so v delu predstavljeni s pomočjo podanih prioritet, ukrepov in indikatorjev, analizo intervjujev s pomembnejšimi deležniki znotraj destinacije Laško - sotočje dobrega ter SWOT analizo. Nowadays nature conservation is more and more important part of everyday life, sustainability is a must when speaking of tourism destination compass, tourism providers or tourists themselves. Master thesis represents the development strategy for villa Savinjski dvor (Rimske Toplice, Slovenia) that once already was a well-known tourist facility. The concept of sustainability and its implementation in hospitality industry, tourism destination management, responsible marketing as well as the concept of boutique hotel is discussed. The thesis takes us through the brief history of the facility, pointing out potential of the villa and its surroundings. Possibilities for connections with other tourism providers within destination and applying innovative accompanying activities that will enrich providers offer are discussed. The development strategy is presented with emphasis on sustainability and ecotourism. Benchmarking analysis brings an overview of two Slovenian examples of good praxis. The results of quantitative research are presented through SWOT analysis, analysis of interviews done with most significant participants of destination “Laško – confluence of good”. Priorities, measures, indicators for successful reintroduction of the facility are suggested. trajnostni turizem strategija trajnostnega razvoja butični hotel Rimske Toplice vila Savinjski dvor sustainable tourism strategy of sustainable development boutique hotel Rimske Toplice villa Savinjski dvor true true false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2018-05-30 18:20:11 2018-10-25 09:01:48 2022-08-01 19:34:04 2019-07-11 18:13:24 2018 0 Brežice 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48:330.341.1:502.131.1(497.4Rimske Toplice)(043.2) 2048270419 URN:SI:UM:DK:W9VKWBPU MAG_Rode_Barbka_2018.pdf MAG_Rode_Barbka_2018.pdf 1 89DD03E80EB9EBF29C358E54886AA4E9 16e0f1e58096c2347ed076d0c26222698be8c7f20666c04c7b09d665d4d34a2f 3e4794a2-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/446d3805-e9c4-43ec-8537-aa144523f0be https://dk.um.si/Dokument.php?lang=slv&id=128494 Fakulteta za turizem 0 0 0