20.500.12556/DKUM-71241 Ocenjevanje uporabniške izkušnje vizualne komunikacije v marketingu na Facebooku Evaluating user experience of visual communication in marketing on Facebook Vizualni marketing na Facebooku postaja zelo pomembna tema, saj je treba v le nekaj sekundah nagovoriti izjemno raznoliko množico ljudi. Kljub temu da je oglaševanje na Facebooku učinkovito, je uspeh podjetja odvisen od samega oglasa. Raziskovali smo, kakšen bi moral biti oglas na Facebooku, da podjetje doseže zastavljene cilje. Podjetje se torej mora temu, kako doseči to učinkovitost, posebej posvetiti. Ker je vpliv oglasov odvisen od uporabnikov Facebooka, smo s pomočjo mnenj anketirancev oziroma uporabnikov Facebooka pridobili odgovore o podobi oglasov in odzivih nanje. Ugotovili smo, da ima pri oglaševanju na Facebooku vizualna komunikacija najpomembnejšo vlogo. Visual marketing on Facebook is becoming a very important subject. In the matter of seconds, you have to attract an extremely diverse crowd of people. Even though advertising on Facebook is effective by itself, success still depends on each individual ad. We did a research on what an ad on Facebook should be like in order for company to achieve its determined goal. This is the problem every company should mainly focus on. Because the impact of ads on Facebook, depends on Facebook users, we've been able to get answers about the appearance of ads and responses to ads through a poll. We have found that visual communication plays the most important role in advertising on Facebook. Vizualna komunikacija Facebook oglaševanje slike Visual communication Facebook advertising images true true false N. Brence Slovenski jezik Angleški jezik Diplomsko delo/naloga 2018-07-31 10:44:07 2018-08-31 17:28:48 2022-08-01 20:32:34 2019-07-11 18:35:40 2018 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.472.4:657.471.66(043.2) 21769238 URN:SI:UM:DK:VBSAIUMZ UN_Brence_Nika_2018.pdf UN_Brence_Nika_2018.pdf 1 2CF4089AA1D4E5DF03969312AE9BC4EB 96f72275e13254aa56cb25eb9fd7670f9708459dd78ab59bbcd31806ecfb99a6 2b21047c-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/4bb36271-ca24-4466-a8ba-a4f0ef2bb362 https://dk.um.si/Dokument.php?lang=slv&id=127216 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0