20.500.12556/DKUM-71352 Selected legal problems of online advertising The aim of this article is to analyse the most important issues related to the latest forms of online advertising. In particular, appreciating the importance of online advertising in the development of the information society, the question is then raised about the legal limits of the admissibility of advertising, which is invasive, insistent or contains hidden meaning, inaccessible to the recipient's awareness of content. This issue has been presented from the perspective of European Union (EU) law, in the context of selected directives relevant for online advertising. The problem raised in the article deserves to be developed because we observe a sharp increase in the importance of the Internet, and the online advertising issue has not been the subject of comprehensive regulation in EU law. online advertising native advertising product placement unfair competition integrity in advertising spletno oglaševanje domače oglaševanje promocijsko prikazovanje izdelkov nepoštena konkurenca integriteta oglaševanja true false true Angleški jezik Slovenski jezik Univerza v Mariboru Znanstveno delo 2018-08-02 15:49:43 2018-08-02 15:50:41 2023-07-31 11:47:41 2019-07-11 18:39:13 2018 0 0 str. 33-44 št. 1 Letn. 10 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1855-7147 659.1:004:347.7(4) 246384128 5632299 10.18690/lexonomica.10.1.33-44.2018 1855-7147 URN:SI:UM:DK:AGYCIAPB Lexonomica_2018_Nowak-Gruca_Selected_Legal_Problems_of_Online_Advertising.pdf Lexonomica_2018_Nowak-Gruca_Selected_Legal_Problems_of_Online_Advertising.pdf 1 6A4111928617D3CB0414BF3D0219CC63 32d82e2eb70d0b3ddf51c976ceb5133eca07abf26f82997eff81942ce27f3b48 299a005a-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/8b67c010-7c5f-4a10-a9ae-6e917efe93de https://dk.um.si/Dokument.php?lang=slv&id=127016 http://journals.um.si/index.php/lexonomica/article/view/114 1 https://dk.um.si/Dokument.php?lang=slv&id=127015 Pravna fakulteta LeXonomica 0 0 0