20.500.12556/DKUM-71414 Šokantno oglaševanje v modni industriji Shock advertising in fashion industry V diplomski nalogi smo obravnavali šokantno oglaševanje na področju modne industrije. Tematiko smo analizirali glede na oblikovanje komunikacije in pravnih predpisov ter glede na vlogo blagovnih znamk. Z analizo različnih oglasov smo ugotovili, da je najbolj priljubljena oblika šokiranja spolno namigovanje in s tem uporaba ženskega telesa kot spolnega objekta. In the diploma thesis, shock advertising in fashion industry was discussed. The topic was analyzed according to the formation of communication, the legal regulations and the role of trademarks. The analysis of a variety of advertisements showed that the most popular type of shock advertising concerns sexual suggestiveness and uses female body as a sexual object. šokantno oglaševanje modna industrija blagovna znamka shock advertising fashion industry trademark true true false M. Furman Slovenski jezik Angleški jezik Diplomsko delo/naloga 2018-08-10 16:39:08 2018-09-04 17:36:07 2022-08-01 20:52:30 2019-07-11 18:41:36 2018 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.118:678(043.2) 21768470 URN:SI:UM:DK:YWQQ07NB UN_Furman_Margareta_2018.pdf UN_Furman_Margareta_2018.pdf 1 98AF923F9BC85E232D1ED6E5FDB46FD2 57bd30b6c79ddeda3435fd0166cc4b6255439f3b4d13aaeb7f04b3be325addc3 2db26248-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d31bf422-eb25-4e41-86a8-06c665ffede4 https://dk.um.si/Dokument.php?lang=slv&id=127423 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0