20.500.12556/DKUM-71521 Primerjava zaznane vrednosti mobilnega telefona med študenti iz Slovenije in Španije The Comparison of Perceived Value of Mobile Phone among Students from Slovenia and Spain Podjetja se v sodobnem tehnološkem svetu, ob lansiranju novega izdelka na trg, vse bolj osredotočajo na ustvarjanje posebnih izkušenj, ne le na ponudbo izdelkov in z njimi povezanih osnovnih storitev. Izdelek v širšem pomenu ne predstavlja le neke fizične oblike, marveč tudi storitveno. Na področju mobilne tehnologije, natančneje mobilnih telefonov, je iskanje konkurenčnih prednosti izredno pomembno. Podjetja se za dobro načrtovanje strategije razvoja in ponudbe mobilnega telefona morajo zavedati osnovnih lastnosti le-tega, zajemati morajo njegove ravni, življenjski cikel, pedvsem pa njegove sestavine. Uporaba pametne mobilne telefonije se veča, le-ta pa predstavlja center našega življenja. Z vrsto njenih prednosti in slabosti je naslednji korak tisti, ki vodi k zadovoljevanju potreb na boljši način kot konkurenca in poznavanje ciljne skupine. Eden izmed načinov prepoznavanja svojih odjemalcev je merjenje zaznane vrednosti. Zaznana vrednost je razlika oziroma kompromis med zaznanimi koristmi, ki jih posplošeno delimo na funkcionalne, čustvene ter socialne, in zaznanimi žrtvami, ki predstavljajo časovne, denarne in fizične žrtve kot tudi tveganja. Omenjen koncept je močno povezan s konceptom zadovoljstva kot njegove posledice. S pomočjo raziskave, ki se je osredotočala na proučevanje ter primerjanje razlik v zaznani vrednosti med študenti iz Slovenije in Španije smo ugotovili, katere dejavnike odjemalci zaznavajo kot največje koristi, katere kot največje žrtve in obratno. Raziskava je pokazala, da med študenti različnih držav in spolov prihaja do statistično značilnih razlik v omenjenima komponentama in posledično tudi v celotni zaznani vrednosti. Spremenljivki zaznane koristi in zaznana vrednost sta med seboj premo sorazmerni. Kljub temu med študenti oziroma posamezniki znotraj držav ni prihajalo do večjih odstopanj. Na splošno so anketiranci obeh držav in spolov z mobilnim telefonom, ki ga trenutno uporabljajo, zadovoljni. S potrditvijo vseh šestih hipotez smo dosegli naš namen in zastavljene cilje. Companies in the modern technology world, when launching a new product on the market, increasingly focus on creating special experiences, not only on products offer and related basic services. The product in its extended meaning not only represents physical form but also a service. In the field of mobile technology, or more precisely mobile phones, finding competitive advantages is extremely important. In order to properly plan the development strategy and an offer of a mobile phone, they must be aware of the basic characteristics of it such as its levels, life cycle and its components. The use of smart mobile telephony is increasing and it represents the center of our lives. With a series of its advantages and disadvantages, the knowledge of the target group is the next step in satisfying needs in a better way than competition. One way of identifying customers is measuring their perceived value, which represents difference of compromise between the perceived benefits, which are in general divided into functional, emotional and social, and perceived costs, representing time, money and physical casualties as well as risks. The concept is strongly linked to the concept of satisfaction, as its consequence. With the research, focused on studying and comparing the difference in perceived value among students from Slovenia and Spain, we found out which factors the customers perceive as the greatest benefits, which as the greatest costs and vice versa. The research has shown that there are statistically significant differences between the students of different sexes as well as the sexes in the mentioned factors and consequently in the total perceived value. The variables of perceived benefits and perceived value are proportional to each other. Nevertheless, there are no major deviations among students or individuals within two countries. In general, the respondents of both countries and sexes are satisfied with the mobile phones they are currently using. By confirming all six hypotheses, we achieved our purpose and set goals. izdelek mobilni telefon zaznana vrednost zaznane koristi zaznane žrtve zadovoljstvo primerjava Slovenija Španija product mobile phone perceived value perceived benefits perceived costs satisfaction comparison Slovenia Spain true true false [N. Lebar] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2018-08-20 14:49:13 2018-11-26 13:40:48 2022-08-01 21:00:40 2019-07-11 18:45:25 2018 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 13187356 URN:SI:UM:DK:NNFHEIMU UN_Lebar_Nina_2018.pdf UN_Lebar_Nina_2018.pdf 1 066FC7B6844E1A263EB38B7F42418441 ad800af1d2a149853b867d137aff1a4486593b761941c57381a20ecc73a64076 5c78820c-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ad235576-a7a7-460c-b78b-5eb9488338f4 https://dk.um.si/Dokument.php?lang=slv&id=129886 Ekonomsko-poslovna fakulteta 0 0 0